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Tracking How Home Improvement Fits Into Internet Usage, 2013 (THHI 2013)

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Price: $495.00
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2013 TRACKING HOW HOME IMPROVEMENT FITS INTO INTERNET USAGE STUDY

The focus of the 65-page ‘Tracking How Home Improvement Fits into Internet Usage’ study is on providing an overview of how consumers are using the Internet for home improvement and compares trends for home improvement products in general for both purchasing and research purposes.

This study includes a background and executive summary as well as detailed findings on the following:

  • Methodology

  • Overall internet activity

  • Internet research activity for projects and/or products

  • Barriers to purchase online

  • Future purchase intent online

  • Reasons for buying online

  • Internet sources of information for home improvement

  • Profiles of internet users & internet connected homeowners

  • How consumers access the internet

  • Web based shopping tools used

Price: $495

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