Our Research

This report out­lines the prod­uct pur­chas­es of pro­fes­sion­al con­trac­tors over 11 prod­uct categories.

Sim­i­lar to the HIRI US Ref­er­ence Guide, this report con­tains an overview of sta­tis­tics rel­e­vant to the Cana­di­an home improve­ment market.

Each quar­ter since 2012, the Home Improve­ment Research Insti­tute (HIRI) has sur­veyed approx­i­mate­ly 3,000 home­own­ers for its Home Improve­ment Project Intent Track­ing Sur­vey. The sur­vey asks home­own­ers which of 32 dif­fer­ent home improve­ment project areas (if any) they are plan­ning in the next three months.

Under­stand­ing the mod­ern con­sumer is more than just under­stand­ing their pur­chas­es. To under­stand your poten­tial cus­tomers, you must under­stand the whole shop­ping process.

Joe Dero­chows­ki, Indus­try Ana­lyst for Home and Home Improve­ment with The NPD Group, pro­vides a deep-dive into what’s hap­pen­ing with e‑commerce and home improvement.

Most brands now allo­cate up to 20% of their total mar­ket­ing spend on influ­encer mar­ket­ing. Fur­ther­more, many home improve­ment brands use influ­encers to help share their brand sto­ries with con­sumer and trade audi­ences, includ­ing archi­tects, builders, con­trac­tors, and design­ers. Watch this webi­nar to learn more about influ­encer mar­ket­ing from John Mad­er and Aman­da Williams, Wray Ward.

See our record­ing to hear Nathan Owens, Hon­est Abe Roof­ing, Traci Fournier, One Hour Heat­ing & Air, and Greg Cicatel­li, Ally Lend­ing how con­sumers are using financ­ing to com­plete their home improve­ment projects.

Join us as we wel­come Scott Hazel­ton of IHS Mark­it to dis­cuss updates to the econ­o­my and fore­casts for home improve­ment prod­ucts market.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

The Eco­nom­ic & Indus­try Update cov­ers gen­er­al eco­nom­ic data, hous­ing mar­ket data, and home improve­ment mar­ket data.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

This report assess­es the US mar­ket for smart-home devices and the route to mar­ket. It includes mar­ket esti­mates for 2017 through 2020, mar­ket fore­casts from 2021 through 2025 in terms of rev­enue, and unit ship­ments with splits by route to mar­ket. Omdia defines the smart-home market’s scope to include all devices that have dig­i­tal con­nec­tiv­i­ty and act as part of a smart home.