Results of the study are intended to provide an overview of consumer behavior in the home improvement market across 19 different project categories. The ultimate objectives of this research are to help HIRI members identify unmet needs that provide areas of opportunity, formulate appropriate new marketing messages, and identify initiatives for driving growth.
Working with the NPD Group, this report examines current e‑commerce shopping trends within the home improvement category. Utilizing NPD own Checkout offering, learn what consumers are buying online, from where, and how home improvement compares to other categories.
NPD presents results from HIRI’s Online Home Improvement Consumer digging into the behaviors of the online buyer.
Over the past decade the home improvement landscape has grown increasingly complex as consumer attitudes and expectations evolve – options for DIY and DIFM are endless, consumers are savvier than ever and can become at-home pros, and the ability to engage and retain audiences has gotten even harder.
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