Our Research

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Work­ing with the NPD Group, this report exam­ines cur­rent e‑commerce shop­ping trends with­in the home improve­ment cat­e­go­ry. Uti­liz­ing NPD own Check­out offer­ing, learn what con­sumers are buy­ing online, from where, and how home improve­ment com­pares to oth­er categories.

NPD presents results from HIR­I’s Online Home Improve­ment Con­sumer dig­ging into the behav­iors of the online buyer.

Over the past decade the home improve­ment land­scape has grown increas­ing­ly com­plex as con­sumer atti­tudes and expec­ta­tions evolve – options for DIY and DIFM are end­less, con­sumers are savvi­er than ever and can become at-home pros, and the abil­i­ty to engage and retain audi­ences has got­ten even harder.