Unlocking Growth: Understanding the Future of Home Improvement and the Evolving Needs of the Consumer

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Over the past decade the home improve­ment land­scape has grown increas­ing­ly com­plex as con­sumer atti­tudes and expec­ta­tions evolve – options for DIY and DIFM are end­less, con­sumers are savvi­er than ever and can become at-home pros, and the abil­i­ty to engage and retain audi­ences has got­ten even hard­er. In the face of this accel­er­at­ing change, Kan­tar explored the future of the home improve­ment envi­ron­ment through the lens of con­sumer needs and pri­or­i­ties in an effort to high­light three key growth strate­gies – Human­iz­ing Growth, Invest­ing in HX (Human Expe­ri­ence), and Per­fect­ing the Con­sumer Journey.

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2019 HIRI Kantar Unlocking Growth
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