The Online Home Improvement Consumer

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Oct 15, 2019 @ 1:00 PM EDT
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NPD presents results from HIR­I’s Online Home Improve­ment Con­sumer dig­ging into the behav­iors of the online buy­er. This study answers ques­tions that many of our mem­bers are ask­ing such as:

  • What dri­ves the online con­sumer to move their pur­chas­es online?
  • What is the process that the con­sumer under­takes when pur­chas­ing online?
  • What bar­ri­ers must retail­ers over­come in order to grow their e‑commerce business?
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