Contractor Channel Study

Download This Report
Become a Member
Already a member?
Sign In

Pro­fes­sion­al con­trac­tors have their own needs and desires when choos­ing which chan­nel to pur­chase their goods. 

HIR­I’s Con­trac­tor Chan­nel Study will help you under­stand the pur­chase behav­iors of the Pro’s. You will get insights on:

  • Chan­nels shopped by con­trac­tor type
  • Chan­nels shopped by prod­uct category
  • Chan­nel drivers
  • Sup­pli­er Shifts
  • Retail­er Behavior
  • Con­trac­tor cross shop­ping activity

Download Research Files

PPT Report
pptx
HIRI Contractor Channel Study Report 2023 R
Become a Member or Sign In to Download
Cross-tabulations
xlsx
HIRI 2023 Contractor Channel Study Data Table 1 Contractor Type Firm Size
Become a Member or Sign In to Download
xlsx
HIRI 2023 Contractor Channel Study Data Table 2 Contractor Type Detail
Become a Member or Sign In to Download
xlsx
HIRI 2023 Contractor Channel Study Data Table 3 Product Category
Become a Member or Sign In to Download
xlsx
HIRI 2023 Contractor Channel Study Data Table 4 Yr over Yr Comp 2019 2021 2023
Become a Member or Sign In to Download
Data File
zip
HIRI Contractor Channel Study 2019 2021 2023 SPSS File
Become a Member or Sign In to Download
Contact us for insights from prior years:

Related Reports

WEBINAR: Influencer Marketing for Home Improvement Brands

Most brands now allo­cate up to 20% of their total mar­ket­ing spend on influ­encer mar­ket­ing. Fur­ther­more, many home improve­ment brands use influ­encers to help share their brand sto­ries with con­sumer and trade audi­ences, includ­ing archi­tects, builders, con­trac­tors, and design­ers. Watch this webi­nar to learn more about influ­encer mar­ket­ing from John Mad­er and Aman­da Williams, Wray Ward.

  • FREE
Contractor Topic Study: Material Shortages and Channel

Learn the work impacts that pro­fes­sion­al con­trac­tors are see­ing as a result of mate­r­i­al short­ages. How often they are expe­ri­enc­ing dif­fi­cul­ties, where they delays are com­ing in, how it has affect­ed their costs and more.

  • HIRI Membership Required
    members
WEBINAR: How Home Improvement Brands can Harness the Power of TikTok

Join us to hear from the experts from Wray­Ward dis­cuss Tik­Tok and the val­ue for home improve­ment brands.

  • FREE
Can't Find What You're Looking For?

We are here to help, if you are unable to find what you are looking for, contact us.