Project Decision Study: Room or Garage Addition

Track­ing study dat­ing back to 2003, with updates in scope and method­ol­o­gy over the last decade. Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.