Project Decision Study: Roof

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Track­ing study dat­ing back to 2003, with updates in scope and method­ol­o­gy over the last decade. Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

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PPT Report
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2019 Roof Replacement
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Excel Data Files
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2019 Proj Decision Study Banner 1 unweighted
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2019 Proj Decision Study Banner 1 weighted
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2019 Proj Decision Study Banner 2 unweighted
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2019 Proj Decision Study Banner 2 weighted
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SPSS Data
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2019 Proj Decision Study SPSS FINAL
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