Planning for Growth: Understanding the Online Home Improvement Consumer

Download This Report
Become a Member
Already a member?
Sign In

Work­ing with the NPD Group, this report exam­ines cur­rent e‑commerce shop­ping trends with­in the home improve­ment cat­e­go­ry. Uti­liz­ing NPD own Check­out offer­ing, learn what con­sumers are buy­ing online, from where, and how home improve­ment com­pares to oth­er categories.

Related Reports

Retail Selector Study: Retailer Report

Under­stand con­sumer pur­chas­ing dynam­ics regard­ing 16 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years. Areas explored include retail shop­ping activ­i­ty, the aver­age amount spent, retail­er pur­chase rea­son and sat­is­fac­tion, cross-cat­e­go­ry pur­chas­ing and more.

  • HIRI Membership Required
Product Purchase Tracking Study: Product Category Summary, Projects, Services

The Prod­uct Pur­chase and Project Activ­i­ty Track­ing Study is a com­pre­hen­sive overview of prod­uct and ser­vices pur­chas­es, track­ing inci­dence, spend pur­chase loca­tion, use and more.

  • HIRI Membership Required
Product Purchase Tracking Study: Lawn and Garden

The Prod­uct Pur­chase and Project Activ­i­ty Track­ing Study is a com­pre­hen­sive overview of prod­uct and ser­vice pur­chas­es, track­ing inci­dence, spend pur­chase loca­tion, use, and more.

  • HIRI Membership Required
Can't Find What You're Looking For?

We are here to help, if you are unable to find what you are looking for, contact us.