Online Home Improvement Consumer 2019

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HIRI has estab­lished a research pro­gram focused on the online home improve­ment con­sumer. In the past, this research has focused on those who con­duct research online for their home improve­ment projects, as well as those who even­tu­al­ly make an online pur­chase. While this infor­ma­tion has been valu­able to HIRI and its mem­ber­ship, it has not pro­vid­ed the depth of infor­ma­tion that the HIRI mem­ber­ship was look­ing for.

For 2019, HIRI asked to go beyond the edges of this top­ic and dig deep­er into the online buyer. 

–What dri­ves the online con­sumer to move their pur­chas­es online?
–What is the process that the con­sumer under­takes when pur­chas­ing online?
–What bar­ri­ers must retail­ers over­come in order to grow their e‑commerce business?

Download Research Files

PPT Report
pptx
HIRI Online Shopper Study 2019
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Infographic
pdf
Online HI Consumer Info
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Excel Data Files
xlsx
HIRI Online Consumer Banner1
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xlsx
HIRI Online Consumer Banner2
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Infographic
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HIRI Online Consumer Study WTD SPSS File
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