How Project Planners Search for Products and Brands

What makes a per­son buy some­thing? We asked home­own­ers how they go about choos­ing home improve­ment prod­ucts and brands and what is impor­tant to them. Field­ed along with our Con­sumer Project Plan­ning sur­vey, this set of ques­tions scratch­es the sur­face of what makes a buy­er tick.