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HIRI 2017 Conference Exhibitors





HIRI would like to thank the following exhibitors of our 2017 event.



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We are an independent marketing organization at the confluence of creativity, technology and data science. With a healthy mix of left and right brain thinking, we create more impactful, more effective and more accountable marketing to grow your business. We place decision analytics at the core of everything we do. This means we understand the performance and business impact of our work across channels and media, while using an analytical approach to uncover innovative, creative insights that inform our creative process. We call this “data-driven creativity.” Our approach connects audiences, delivers impact and measures performance all along the customer journey through search, social, PR, creative, media and in many other innovative ways. Combined with our home improvement and building products category expertise – something we call Home Enrichment – Brunner is an expert at leveraging data, creativity and technology in order to better engage and convert your prospect into an advocate of your brand.


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Pat Stroh

V.P. Data Analytics


George Potts
VP Director of Social Media


 David Sladack

Senior V.P., Director Channel Marketing






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The Farnsworth Group provides custom market research and insight for the building products, home improvement, hardware, lawn and garden, and building supply industries. With 30 years of industry expertise, we can help you evaluate DIY and Pro end-user behaviors, monitor changing market conditions, identify new product opportunities, and evaluate strategic direction to improve your market performance. Whether you’re a category leading manufacturer or independent retailer, you need more than data to solve your company’s critical need industry expertise and insights you can trust. We provide full-service research solutions to ensure the highest quality data is at the foundation of your DIY and Professional end-user research.


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Grant Farnsworth, The Farnsworth Group

317-241-5600 X301

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    Russell Research is a custom, global, full-service market research firm based in East Rutherford, NJ.  We offer many innovative consumer and B2B qualitative & quantitative solutions that help our clients make more informed market, brand, product, service and communication decisions. Our solid roots in traditional research teamed with innovative data gathering techniques have made us the preferred research partner for the world’s leading agencies and brands for over 70 years.  

Anthony Ciani, Account Service Director



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Radius Global Market Research is one of the largest custom market research companies in the world. Our goal is to offer a clear view of the dynamics for success in today’s complex and competitive marketplace. Through our custom quantitative and qualitative approaches, Radius provides global brands with the most strategic and actionable guidance to deliver better business performance and growth.




NAXION is a broadly resourced, nimble marketing research boutique that relies on advanced analytic methods, data integration, and sector-focused experience to guide strategic, data-driven business decisions.  Our mission is to help companies make confident, astute strategic choices that shape the destiny of their brands.


The Home Improvement industry is a vertical of primary focus.  Our customized approach engages customers, dealers, distributors, and channel partners to deliver customer satisfaction research, market segmentation, product development and other strategically important assignments.


George H. Leon, Ph.D., Senior Vice President · 215.496.6892


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TraQline is the gold standard, providing information and insights to the top US and Canadian manufacturers and retailers, the TraQline Suite of products is the best source for market trends, market share, and consumer behavior.

We ask millions of real consumers about the goods they purchase for their homes to capture market share, enabling you to track brand share, retailer share, product trends and pricing information for the US and Canadian markets!


More information for manufacturers: click here

More information for how to use TraQline: click here


Eric Voyer

Vice President / @tsc_ericv




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We know that retail POS data holds the key to understanding how your products are performing at a store level. So we wake up every morning thinking about how to help you use that data to drive sales and be even more successful than the day, week, month or year before.


At Accelerated Analytics, we’ve been collecting, analyzing and reporting on POS and EDI 852 data for some of the biggest brands in DIY, Home & Hardware, not to mention Beauty, Consumer Products, and Fashion, since 2003. Our team includes talented project managers, engineers, and business analysts with a passion for retail and a knack for numbers. And our dynamic sales, creative and administrative staff keep us inspired and our business moving forward.


Together, we’ll transform the way you use your POS data. It will be easy to use, timely, insightful and powerful. Welcome to Accelerated Analytics.




Jennifer Freyer, Director of Sales and Marketing



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We combine information, analytics and expertise to provide solutions for business, finance and government. Leaders from more than 50,000 organizations, including 85% of the Fortune Global 500, rely on our insights to reveal interconnected factors that impact the big picture in their markets. We call this perspective The New Intelligence. It helps our customers see why things happen and focus on what really matters so they can make confident decisions to improve efficiency, outpace competitors and drive growth.



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Kantar Futures is the leading global foresight and futures consultancy. We are a team of consultants, researchers and futures experts who use futures techniques and cultural foresight to help our clients “Profit from Change." As a long time HIRI partner, we help member companies UNDERSTAND change, both among consumers and within the home improvement space, ANTICIPATE opportunity areas and the trajectory of future trends, and help SHAPE their future success.

Emily Parenti
Director of Marketing
D +1 (919) 932 8626
VOIP 128626
1300 Environ Way
Chapel Hill, NC 27517
Profit from Change™



Trifecta Research specializes in 3 global research disciplines (Tri-Sights) to serve the residential and commercial building sectors and adjacent service providers.  KwikSights is our powerful, secondary research system staffed by veteran practitioners with expertise in sources and analysis.  The balance of our Tri-Sights team is comprised of senior qualitative and quantitative research practitioners conducting Pro, Consumer, and Key Stakeholder research every day with homeowners, retailers, contractors/installers, home builders, distributors, manufacturers and targeted competitors.   B2B or B2C we have the tools, techniques and expertise to capture the intelligence you need to drive your growth initiatives and maintain your competitive advantage. 


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Linda MacKenzie 

33 Coxe Avenue

Suite 1016

Asheville, NC 28802