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What are the top 10 home improvement topics trending on social media?

Monday, January 22, 2018   (0 Comments)
Posted by: Pam Heidel



What are 10 home improvement topics trending on social media?


In 2017, HIRI examined the presence of home improvement topics on social media. The study employed social listening to identify key themes as hot topics for social media users, and to show how outside factors affect the prevalence of each topic.


Here are 10 home improvement topics trending on social media:


  1. Bath remodel
  2.  Doors and windows
  3.  Flooring
  4.  Gardening, landscaping and lawn care
  5.  Home automation
  6.  Kitchen remodel
  7.  Painting
  8.  Patio/deck
  9.  Plumbing
  10.  Roof and siding

A majority of home renovation mentions online are positive. In September 2017, most of these online conversations focused on new bathrooms and smaller bathroom upgrades. Twitter accounted for 42 percent of the social chatter, with Tumblr and Instagram occupying a combined 28 percent. As Tumblr and Instagram become more relevant, traditional forums and news sites are losing relevance as top bath remodeling sources. As such, bathroom remodeling manufacturers should seriously consider adding Tumblr and Instagram to their marketing mix.


Want to see complete study results month over month? JOIN HIRI to access in-depth research and insights about consumer topics on social media, how their demographics play a role in the platforms they use, and which platforms they trust for specific projects.


HIRI conducted this social media listening study in partnership with BRUNNER, an agency focused on data science and technology.