Homeowner Top-Priority Projects

What projects are top-priority for homeowners in 2019?

Homeowner Top Priority Projects

The quarterly Project Sentiment Tracking Survey tracks project plans across 32 home improvement project areas. From planned project execution to planned budget, results from 3,000 homeowner responses shed light on motivations and where in the home your potential customers have planned or upcoming projects.

Study highlights:

  • About 75% of homeowners are planning one or more projects in the next three months. This is the highest project planning incidence since tracking began in 2012.
  • Top motivators for projects include repair, replacement and routine maintenance.
  • The average homeowner plans to complete 4.3 projects in the next three months.
  • Top projects include kitchen, windows, driveway, paint exterior and roof.
  • The U.S. Northeast region had the nation’s highest percentage of project planners in Q2 2019.

Get the full picture of projects that matter most to homeowners when you join the Home Improvement Research Institute (HIRI). HIRI membership grants you full access to this report and many more as well as peer-to-peer networking and discounted industry events. JOIN NOW

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