Filtered by category: Products Clear Filter

Keeping an Eye on DIY: The HIRI Product Purchase Tracking Study

Homeowners and DIYers make their home improvement purchases for any number of reasons. Understanding the mindset around their purchases can help home improvement companies gain insight into their DIY customers and the decisions they’re making in order to market more effectively. 

Read More

Who drives brand and product choice on residential builds?

Who makes product and brand decisions on residential projects — the buyer or the remodeler?

It depends.

Read More