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Keeping an Eye on DIY: The HIRI Product Purchase Tracking Study

Homeowners and DIYers make their home improvement purchases for any number of reasons. Understanding the mindset around their purchases can help home improvement companies gain insight into their DIY customers and the decisions they’re making in order to market more effectively. 

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How HIRI Delivers Home Improvement Insights for All Levels of Your Company

Having data on home improvement and insights on customer behavior can help professionals navigate a shifting and unpredictable economy.

The Home Improvement Research Institute (HIRI) gives its members research, survey results and insights on the home improvement industry so that retailers, manufacturers and other organizations can better understand the consumers that they serve.


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Home Care and Maintenance Services

The 2020 HIRI Product Purchase Track Survey (PPTS) is now available to members. The survey looks at trends in home improvement product and service purchases based on data provided biennially from homeowners across the United States.

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Effect of COVID-19 on Business

COVID-19 has changed the way we all do business, from manufacturers to contractors. In a year where we’ve all had to adapt, both to huge swings in demand and in terms of how our services are provided, contractors especially are adjusting to the new realities.

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Top Findings of 2020: HIRI's Insights on the Home Improvement Industry

HIRI's Insights on the Home Improvement Industry 

2020 has been a challenging year across all industries, and home improvement has been no exception. With so many homeowners at home, the demand for home improvement products and services exploded, while the supply chain struggled to keep up with that demand.

Let’s look at the top findings from HIRI’s home improvement industry research this year. 

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