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4 Reasons to Attend HIRI’s Virtual Summit 2020

Working in today’s home improvement industry looks very different than it did five years ago. (Did you think you’d hear this much about Zoom meetings one year ago?) While the industry might look different, some things remain the same: This year’s HIRI Summitis sure to delight our attendees. 

But the benefits of attending the HIRI’s 2020 Virtual Summit are greater because this year ... the event is entirely free. 

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The Importance of Industry Networking

When home improvement companies share knowledge and create relationships with others in the industry, everyone wins.

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Belonging to HIRI: Our Top 8 FAQs Answered

As the only non-profit organization dedicated to home improvement research, we aim to provide our members with fundamental home improvement needed to make the best decisions for their businesses. That’s why we want to be able to answer all the questions both our members and potential members may have about membership. We want to make this process as easy and streamlined as possible. 

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COVID-19 Summary: Final Insights From the Tracker

The Home Improvement Research Institute (HIRI) and The Farnsworth Group partnered up for the past three months to conduct essential research regarding project requests and closures, homeowner DIY purchases, contractor business, and materials supply trends in the wake of COVID-19. 

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Benefits of Becoming HIRI Member: Upcoming Research Releases

The home improvement industry has seen significant shifts this year, especially with the rise of DIY projects due to stay-at-home orders. Keeping up with how homeowners and construction professionals make their purchasing decisions is a challenge. 

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What You Need to Know: Secondary vs. Primary Research

Research is a form of scientific investigation that uses empirical methods to collect data through various methodologies, is topical and always begins with an industry question. The data gathered and/or disseminated is then used to inform industry professionals, such as those in the home improvement industry, so they can make appropriate decisions that are relevant to their own goals.

Not all home improvement research is conducted the same, however. While there are multiple methodologies used in research, the two main research types are primary and secondary research. It’s important for home improvement industry professionals to know the difference between them and what benefits each research type can bring to their knowledge and project execution.

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