Filtered by author: Pam Heidel Clear Filter

Who drives brand and product choice on residential builds?

Who makes product and brand decisions on residential projects — the buyer or the remodeler?

It depends.

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Project and Sentiment Tracking Study Released

This quarterly report examines planned home improvement activity across 30 project areas such as room renovations, roofing, lawn and garden updates, driveway repair, plumbing and electrical projects. This first quarterly report of 2018 also marks the beginning of a new tracking element. The Home Improvement Research Insitute (HIRI) added a question regarding planned budgets for home improvement projects. The newest addition revealed that less than half of all planned projects have budgets.

Join HIRI to obtain the most up-to-date consumer information with trends from 2012 to 2018.  

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Infographic: Life Stages and Home Improvement

The level of home improvement activity varies by life stage. Home improvement projects have been delayed for millennials who are entering marriage and homebuying later in life than their parents. However, the oldest millennials are now in their 30s and making moves. Now the largest generation, millennials are undertaking more home improvement projects today than they were two years ago, beating out their older counterparts by at least 19 percent.

But one thing millennials have in common with Generation X is the weight they place on self-expression. After moving out of the adolescent phase, they tend to let their independence and self-expression influence their decisions. This importance of self-expression can explain why almost 80 percent of people believe their home is a reflection of who they are, and 83 percent of recent homebuyers make improvements to their new home.

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