Which home improvement services have the highest demand, and who’s buying them?

In the last decade, it has become increasingly more common to hire professionals for home improvement projects. The Home Improvement Research Institute’s (HIRI) Product Purchase Tracking Study found that today at least 10% more homeowners are using home services than in 2009, resulting in a near-40% increase in the number of services purchased in a year.

Study Highlights

  • Homeowners hire professionals for both convenience and knowledge, with nearly half of the services purchased by those who are unable to do the work themselves.
  • Accordingly, mature adults and those with higher incomes are more likely to purchase services such as lawn care and landscaping, HVAC and plumbing repairs, and pest control.
  • Word of mouth is the most common way homeowners find service providers.

The following infographic contains additional data on the home improvement services people purchase.

HIRI Home Improvement Services

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