INFOGRAPHIC: DIY to Do-it-for-Me Home Improvement


How do homeowners use the products they purchase? The answer sheds light on how they are planning to improve their home — and what they need and want from you.

This infographic offers a comprehensive look at home improvement actions, attitudes and demographics, helping you segment potential customers and understand their needs.


  • Roughly two-thirds of completed home improvement projects are done completely DIY.
  • About 75% of completed projects have at least some DIY involvement.
  • Homeowners who opt for the DIY route have higher satisfaction.
  • Boomers are twice as likely as Millennials to hire a pro.

Data comes from the Home Improvement Research Institute (HIRI) Project Decision Study and Product Purchase Tracking Study, research that is available at no cost to HIRI members. Join now for access to this and many more reports as well as peer-to-peer networking opportunities and discounted industry events. JOIN NOW