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Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Where%20Homeowners%20Intend%20to%20Spend%20the%20Most%20on%20Home%20Improvements%20in%202/Change-in-Number-of-Projects-Completed.jpeg</image:loc><image:caption>Change-in-Number-of-Projects-Completed</image:caption><image:title>Change-in-Number-of-Projects-Completed</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/us-size-of-the-home-improvement-products-market-2025-q3</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Consumer-%20+1.3%25%20%7C%20Pro-%20+4.6%25%20%E2%80%94%20professionals%20continue%20to%20lead%20growth..jpg</image:loc><image:caption>Consumer- +1.3% | Pro- +4.6% — professionals continue to lead growth.</image:caption><image:title>Consumer- +1.3% | Pro- +4.6% — professionals continue to lead growth.</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/2.5%25%20growth%20projected%20for%202025%2c%20revised%20down%20from%203.4%25%20due%20to%20macroeconomic%20headwinds..jpg</image:loc><image:caption>2.5% growth projected for 2025, revised down from 3.4% due to macroeconomic headwinds.</image:caption><image:title>2.5% growth projected for 2025, revised down from 3.4% due to macroeconomic headwinds.</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Top%20growth%20categories-%20Lawn%20&amp;%20garden%2c%20nursery%20stock%2c%20tools%2c%20plumbing%2c%20and%20hardware.jpg</image:loc><image:caption>Top growth categories- Lawn &amp; garden, nursery stock, tools, plumbing, and hardware</image:caption><image:title>Top growth categories- Lawn &amp; garden, nursery stock, tools, plumbing, and hardware</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Core%20CPI-%203.1%25%20%7C%20General%20CPI-%202.7%25%20%E2%80%94%20inflation%20and%20tariffs%20are%20squeezing%20pricing.jpg</image:loc><image:caption>Core CPI- 3.1% | General CPI- 2.7% — inflation and tariffs are squeezing pricing</image:caption><image:title>Core CPI- 3.1% | General CPI- 2.7% — inflation and tariffs are squeezing pricing</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Housing%20starts%20down%205.3%25%20in%20Q2%202025%2c%20lowest%20in%20five%20years.jpg</image:loc><image:caption>Housing starts down 5.3% in Q2 2025, lowest in five years</image:caption><image:title>Housing starts down 5.3% in Q2 2025, lowest in five years</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://www.hiri.org/infographic/home-improvement-spending-2026</loc><lastmod>2026-02-21</lastmod></url><url><loc>https://www.hiri.org/research/hiri-economic-industry-update-2026-april-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Monthly%20Economic%20and%20Industry%20Update/HIRI-Research-Overview-Video-Preview.png</image:loc><image:caption>HIRI-Research-Overview-Video-Preview</image:caption><image:title>HIRI-Research-Overview-Video-Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 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2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/How-Much-Should-You-Budget-for-Market-Research-Costs.jpg</image:loc><image:caption>How-Much-Should-You-Budget-for-Market-Research-Costs</image:caption><image:title>How-Much-Should-You-Budget-for-Market-Research-Costs</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home 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Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Home%20Improvement%20Retail%20Trends%20for%20Black%20Friday%20Cyber%20Monday/HIRI-Blog-Image-4.png</image:loc><image:caption>HIRI-Blog-Image-4</image:caption><image:title>HIRI-Blog-Image-4</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://www.hiri.org/fast-fact/three-mindsets-product-strategy</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/webinars/stateoftheindustry-q1-2026</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/research/u.s.-size-of-the-home-improvement-products-market-2026-q2-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-2.jpg</image:loc><image:caption>SOM Webinar Recap-2</image:caption><image:title>SOM Webinar 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Improvement</image:title></image:image><lastmod>2026-06-17</lastmod></url><url><loc>https://www.hiri.org/infographic/difm-trends</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/blog/aging-in-place-remodel-trends</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/2-Aging%20in%20Place.jpg</image:loc><image:caption>2-Aging in Place</image:caption><image:title>2-Aging in Place</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Aging%20in%20Place_Hero%20Image.png</image:loc><image:caption>Aging in Place_Hero Image</image:caption><image:title>Aging in Place_Hero Image</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/1-Aging%20in%20Place.jpg</image:loc><image:caption>1-Aging in Place</image:caption><image:title>1-Aging in Place</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-03-06</lastmod></url><url><loc>https://www.hiri.org/research/hispanic-contractor-study-2025</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://www.hiri.org/research/contractor-topic-study-product-purchase-channel-preferences</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Topic%20Study%20Product%20Purchase%20Channel%20Preferences/Contractor%20Topic%20Study%20Product%20Purchase%20Channel%20Preferences.png</image:loc><image:caption>Contractor Topic Study Product Purchase Channel Preferences</image:caption><image:title>Contractor Topic Study Product Purchase Channel Preferences</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Topic%20Study%20Product%20Purchase%20Channel%20Preferences/Contractor%20Topic%20Study-Product%20Purchase%20Channel%20Preferences%20Report%20Preview.png</image:loc><image:caption>Contractor Topic Study-Product Purchase Channel Preferences Report Preview</image:caption><image:title>Contractor Topic Study-Product Purchase Channel Preferences Report 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(2)</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Home%20Improvement%20Spend%20Outlook%20Economic%20Uncertaintys%20Impact%20To%20Ease%20and%20Encourage/2024-Home-Improvement-Spend-Outlook.jpg</image:loc><image:caption>2024-Home-Improvement-Spend-Outlook</image:caption><image:title>2024-Home-Improvement-Spend-Outlook</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Home%20Improvement%20Spend%20Outlook%20Economic%20Uncertaintys%20Impact%20To%20Ease%20and%20Encourage/unnamed%20(6).png</image:loc><image:caption>unnamed (6)</image:caption><image:title>unnamed (6)</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-project-planning-q42019</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Q4-2019-Consumer-Project-Planning-HERO-min.jpg</image:loc><image:caption>Q4-2019-Consumer-Project-Planning-HERO-min</image:caption><image:title>Q4-2019-Consumer-Project-Planning-HERO-min</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/2023-hiri-summit-takeaways</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-Summit-Grant-Lucas-Cheryn.png</image:loc><image:caption>2023-Summit-Grant-Lucas-Cheryn</image:caption><image:title>2023-Summit-Grant-Lucas-Cheryn</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-HIRI-Summit-Attendees.jpg</image:loc><image:caption>2023-HIRI-Summit-Attendees</image:caption><image:title>2023-HIRI-Summit-Attendees</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-Summit-Ken-Bill-Laura-Amanda.png</image:loc><image:caption>2023-Summit-Ken-Bill-Laura-Amanda</image:caption><image:title>2023-Summit-Ken-Bill-Laura-Amanda</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-Summit-Carmen-Liza-Mark.png</image:loc><image:caption>2023-Summit-Carmen-Liza-Mark</image:caption><image:title>2023-Summit-Carmen-Liza-Mark</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-Summit-Danushka-Dave-Todd.png</image:loc><image:caption>2023-Summit-Danushka-Dave-Todd</image:caption><image:title>2023-Summit-Danushka-Dave-Todd</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Here%E2%80%99s%20What%20You%20Missed%20at%20the%202023%20HIRI%20Insights%20Summit/2023-Hiri-Summit-Attendees-B-1.jpg</image:loc><image:caption>2023-Hiri-Summit-Attendees-B-1</image:caption><image:title>2023-Hiri-Summit-Attendees-B-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/professionals-lead-growth</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/pro-attitudes-good-better-best</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Brand-Reputation-Lead-Factor.png</image:loc><image:caption>Brand-Reputation-Lead-Factor</image:caption><image:title>Brand-Reputation-Lead-Factor</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Pro-Awareness.png</image:loc><image:caption>Pro-Awareness</image:caption><image:title>Pro-Awareness</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Share-of-Preference.png</image:loc><image:caption>Share-of-Preference</image:caption><image:title>Share-of-Preference</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Improving-Communication.png</image:loc><image:caption>Improving-Communication</image:caption><image:title>Improving-Communication</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Pro-Attitudes-Good-Better-Best-Hero.jpg</image:loc><image:caption>Pro-Attitudes-Good-Better-Best-Hero</image:caption><image:title>Pro-Attitudes-Good-Better-Best-Hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Common-Challenges.png</image:loc><image:caption>Common-Challenges</image:caption><image:title>Common-Challenges</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/6%20Top%20Trends%20in%20Pro%20Attitudes%20of%20Good,%20Better,%20Best%20Product%20Offerings/Pro-Segments.png</image:loc><image:caption>Pro-Segments</image:caption><image:title>Pro-Segments</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://www.hiri.org/blog/homebuyer-purchasing-patterns-by-generation-a-guide</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Homebuyer-Purchasing-Patterns-HERO.jpg</image:loc><image:caption>Homebuyer-Purchasing-Patterns-HERO</image:caption><image:title>Homebuyer-Purchasing-Patterns-HERO</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/project-planning</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/fast-fact/more-than-race-ethnicity-or-marital-status-income-predicts-how-much-homeowners-spend</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/motivating-homeowners-to-pursue-energy-retrofits-challenges-and-opportunities</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/A.%20Blog%20Hero%20Images/Motivating-Homeowners-to-Pursue-Energy-Retrofits-Challenges-and-Opportunities.jpg</image:loc><image:caption>Motivating-Homeowners-to-Pursue-Energy-Retrofits-Challenges-and-Opportunities</image:caption><image:title>Motivating-Homeowners-to-Pursue-Energy-Retrofits-Challenges-and-Opportunities</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/webinars/stateoftheindustry-q2-2026july2026</loc><lastmod>2026-07-13</lastmod></url><url><loc>https://www.hiri.org/webinars/building-and-remodeling-brands-to-drive-growth</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/fast-fact/homeowner-activity-2025-spending</loc><lastmod>2026-06-02</lastmod></url><url><loc>https://www.hiri.org/fast-fact/competitive-bids-top-challenge</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/how-professional-contractors-are-dealing-with-price-increases</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/How%20Professional%20Contractors%20Are%20Dealing%20with%20Price%20Increases/Rising-Prices-for-Pros-Hero-2-min.jpg</image:loc><image:caption>Rising-Prices-for-Pros-Hero-2-min</image:caption><image:title>Rising-Prices-for-Pros-Hero-2-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/How%20Professional%20Contractors%20Are%20Dealing%20with%20Price%20Increases/Rising-Prices-for-Pro-Blog-Graph.png</image:loc><image:caption>Rising-Prices-for-Pro-Blog-Graph</image:caption><image:title>Rising-Prices-for-Pro-Blog-Graph</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/trends-in-lawn-garden-home-improvement</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2023-2027%20Market%20Expectations%20and%20Trends%20in%20Lawn%20%20Garden%20Home%20Improvement%20Activities/Yard-and-Landscaping-at-Home.jpg</image:loc><image:caption>Yard-and-Landscaping-at-Home</image:caption><image:title>Yard-and-Landscaping-at-Home</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Lawn%20and%20Garden%20Trends_2026%20Update/1-Lawn%20&amp;%20Garden%20Trends.jpg</image:loc><image:caption>1-Lawn &amp; Garden Trends</image:caption><image:title>1-Lawn &amp; Garden Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Lawn%20and%20Garden%20Trends_2026%20Update/2-Lawn%20&amp;%20Garden%20Trends.jpg</image:loc><image:caption>2-Lawn &amp; Garden Trends</image:caption><image:title>2-Lawn &amp; Garden Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-trends-secondary-homeowners</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Home%20Improvement%20Variances%20Among%20Secondary%20and%20Primary%20Homeowners/3-Secondary%20Homes%20Report.jpg</image:loc><image:caption>3-Secondary Homes Report</image:caption><image:title>3-Secondary Homes Report</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Home%20Improvement%20Variances%20Among%20Secondary%20and%20Primary%20Homeowners/HIRI-Secondary-Homes-Blog-Hero.jpg</image:loc><image:caption>HIRI-Secondary-Homes-Blog-Hero</image:caption><image:title>HIRI-Secondary-Homes-Blog-Hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Home%20Improvement%20Variances%20Among%20Secondary%20and%20Primary%20Homeowners/4-Secondary%20Homes%20Report.jpg</image:loc><image:caption>4-Secondary Homes Report</image:caption><image:title>4-Secondary Homes Report</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Home%20Improvement%20Variances%20Among%20Secondary%20and%20Primary%20Homeowners/2-Secondary%20Homes%20Report.jpg</image:loc><image:caption>2-Secondary Homes Report</image:caption><image:title>2-Secondary Homes Report</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Home%20Improvement%20Variances%20Among%20Secondary%20and%20Primary%20Homeowners/1-Secondary%20Homes%20Report.jpg</image:loc><image:caption>1-Secondary Homes Report</image:caption><image:title>1-Secondary Homes Report</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://www.hiri.org/infographic/kitchen-remodeling-market-watch</loc><lastmod>2025-10-23</lastmod></url><url><loc>https://www.hiri.org/research/contractor-business-sentiment-tracker-2025-q2</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Nearly%201%20in%202%20contractors%20cite%20competitive%20bids%20as%20their%20top%20challenge.jpg</image:loc><image:caption>Nearly 1 in 2 contractors cite competitive bids as their top challenge</image:caption><image:title>Nearly 1 in 2 contractors cite competitive bids as their top challenge</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/43%25%20of%20contractors%20report%20labor%20availability%20challenges%20this%20quarter.jpg</image:loc><image:caption>43% of contractors report labor availability challenges this quarter</image:caption><image:title>43% of contractors report labor availability challenges this quarter</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Projects%20over%20$100K%20dropped%20to%20a%20five-quarter%20low%2c%20while%20$1K%E2%80%93$5K%20jobs%20gained%20ground..jpg</image:loc><image:caption>Projects over $100K dropped to a five-quarter low, while $1K–$5K jobs gained ground.</image:caption><image:title>Projects over $100K dropped to a five-quarter low, while $1K–$5K jobs gained ground.</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Outdoor-focused%20product%20purchases%20climbed%20in%20Q2%20as%20exterior%20project%20demand%20rose.jpg</image:loc><image:caption>Outdoor-focused product purchases climbed in Q2 as exterior project demand rose</image:caption><image:title>Outdoor-focused product purchases climbed in Q2 as exterior project demand rose</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Just%2050%25%20of%20contractors%20expect%20growth%20%E2%80%93%20down%20from%20last%20quarter%20and%202024%20levels.jpg</image:loc><image:caption>Just 50% of contractors expect growth – down from last quarter and 2024 levels</image:caption><image:title>Just 50% of contractors expect growth – down from last quarter and 2024 levels</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/blog/diy-remains-the-most-common-project-method-for-homeowners</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/DIY%20Remains%20the%20Most%20Common%20Project%20Method%20for%20Homeowners/DIY-Remains-Most-Common-Method-HERO-min.jpg</image:loc><image:caption>DIY-Remains-Most-Common-Method-HERO-min</image:caption><image:title>DIY-Remains-Most-Common-Method-HERO-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/DIY%20Remains%20the%20Most%20Common%20Project%20Method%20for%20Homeowners/Projects-Completed.png</image:loc><image:caption>Projects-Completed</image:caption><image:title>Projects-Completed</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/DIY%20Remains%20the%20Most%20Common%20Project%20Method%20for%20Homeowners/Spend-on-Project.png</image:loc><image:caption>Spend-on-Project</image:caption><image:title>Spend-on-Project</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/webinars/looking-beyond-home-improvement-a-broader-perspective-to-discover-growth</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-us-demand-for-home-services-back-to-normal</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/fast-fact/made-in-america-importance</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-still-growing-in-2019</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/HI-Market-2019-HERO.png</image:loc><image:caption>HI-Market-2019-HERO</image:caption><image:title>HI-Market-2019-HERO</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/income-vs-spend</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-canada-economy-and-effects-on-home-improvement</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/infographic/home-improvement-project-planning-statistics</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/blog/who-is-hiring-professional-contractors-in-2021</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Homeowners-working-with-pros-2021-pic-min.jpg</image:loc><image:caption>Homeowners-working-with-pros-2021-pic-min</image:caption><image:title>Homeowners-working-with-pros-2021-pic-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/remodeling-firms-who-makes-the-purchasing-decisions</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Remodeling%20Firms%20Who%20makes%20the%20purchasing%20decisions/HIRI-Switching-Brands.png</image:loc><image:caption>HIRI-Switching-Brands</image:caption><image:title>HIRI-Switching-Brands</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Remodeling%20Firms%20Who%20makes%20the%20purchasing%20decisions/HIRI-Research-to-discover-brands.png</image:loc><image:caption>HIRI-Research-to-discover-brands</image:caption><image:title>HIRI-Research-to-discover-brands</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Remodeling%20Firms%20Who%20makes%20the%20purchasing%20decisions/HIRI-Contractor-Product-Purchasing-Blog.png</image:loc><image:caption>HIRI-Contractor-Product-Purchasing-Blog</image:caption><image:title>HIRI-Contractor-Product-Purchasing-Blog</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/product-purchase-tracking-study-2024</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/1_22%20Q4%20Home%20Improvement.jpg</image:loc><image:caption>1_22 Q4 Home Improvement</image:caption><image:title>1_22 Q4 Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-03-16</lastmod></url><url><loc>https://www.hiri.org/research/contractor-promotion-effectiveness</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Promotion%20Effectiveness/Contractor%20Promotion%20Effectiveness%202024/Contractor%20Promotion%20Effectiveness%20Report%20Preview.png</image:loc><image:caption>Contractor Promotion Effectiveness Report Preview</image:caption><image:title>Contractor Promotion Effectiveness Report Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Promotion%20Effectiveness/Contractor%20Promotion%20Effectiveness%202024/Contractor%20Promotion%20Effectiveness.png</image:loc><image:caption>Contractor Promotion Effectiveness</image:caption><image:title>Contractor Promotion Effectiveness</image:title></image:image><lastmod>2026-05-26</lastmod></url><url><loc>https://www.hiri.org/infographic</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://www.hiri.org/webinars/macroeconomic-update-and-the-size-of-the-home-improvement-products-market</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/research/hiri-us-size-of-the-home-improvement-products-market</loc><image:image><image:loc>https://www.hiri.org/hubfs/Research/HIRI%20US%20Size%20of%20the%20Home%20Improvement%20Products%20Market/US%20Size%20of%20Market.jpg</image:loc><image:caption>US Size of Market</image:caption><image:title>US Size of Market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/HIRI%20US%20Size%20of%20the%20Home%20Improvement%20Products%20Market/HIRI%20US%20Size%20of%20Home%20Improvement%20Products%20Market%20Q2%202026/Quarterly%20U.S.%20Size%20of%20the%20Home%20Improvement%20Products%20Market%20Q2%202026%20Preview.png</image:loc><image:caption>Quarterly U.S. Size of the Home Improvement Products Market Q2 2026 Preview</image:caption><image:title>Quarterly U.S. Size of the Home Improvement Products Market Q2 2026 Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-07-16</lastmod></url><url><loc>https://www.hiri.org/research/contractor-research-deep-dive-2025</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/infographic/homeowner-contractor-trends-q1-2026</loc><lastmod>2026-06-11</lastmod></url><url><loc>https://www.hiri.org/infographic/top-barriers-to-home-improvement-starts</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/fast-fact/growth-home-improvement-market</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/research/annual-home-improvement-project-activity-tracker-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Annual%20Homeowner%20Project%20Activity%20Tracker%20Image.jpg</image:loc><image:caption>Annual Homeowner Project Activity Tracker Image</image:caption><image:title>Annual Homeowner Project Activity Tracker Image</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.hiri.org/fast-fact/home-value-relation-to-spend</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/webinars/remodeling-through-a-pandemic-a-qualitative-study-of-covids-effect-on-home-improvement</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/fast-fact/market-demand-q1-2026-maintenance</loc><lastmod>2026-04-13</lastmod></url><url><loc>https://www.hiri.org/research/contractor-business-sentiment-tracker-2025-q4</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-05-27</lastmod></url><url><loc>https://www.hiri.org/blog/why-you-should-tap-into-seasonal-project-planning-data</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Home%20Improvement%20Project%20Activity%20Tracker%204%20Things%20We%20Learned/HI-Project-Activity-Tracker-Q1-2022-Hero-min.jpg</image:loc><image:caption>HI-Project-Activity-Tracker-Q1-2022-Hero-min</image:caption><image:title>HI-Project-Activity-Tracker-Q1-2022-Hero-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Why%20You%20Should%20Tap%20into%20Seasonal%20Project%20Planning%20Data/HIRI-Project-Planning-Apr-2022-Chart3.png</image:loc><image:caption>HIRI-Project-Planning-Apr-2022-Chart3</image:caption><image:title>HIRI-Project-Planning-Apr-2022-Chart3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Why%20You%20Should%20Tap%20into%20Seasonal%20Project%20Planning%20Data/HIRI-Project-Planning-Apr-2022-Chart1.png</image:loc><image:caption>HIRI-Project-Planning-Apr-2022-Chart1</image:caption><image:title>HIRI-Project-Planning-Apr-2022-Chart1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Why%20You%20Should%20Tap%20into%20Seasonal%20Project%20Planning%20Data/HIRI-Project-Planning-Apr-2022-Chart2.png</image:loc><image:caption>HIRI-Project-Planning-Apr-2022-Chart2</image:caption><image:title>HIRI-Project-Planning-Apr-2022-Chart2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Why%20You%20Should%20Tap%20into%20Seasonal%20Project%20Planning%20Data/HIRI-Project-Planning-Apr-2022-Chart4.png</image:loc><image:caption>HIRI-Project-Planning-Apr-2022-Chart4</image:caption><image:title>HIRI-Project-Planning-Apr-2022-Chart4</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/webinars/influencer-marketing-for-home-improvement-brands</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-industry-2022-year-in-review</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/The%20Home%20Improvement%20Industry%202022%20Year%20in%20Review/The-Home-Improvement-Industry-2022-Year-in-Review.jpg</image:loc><image:caption>The-Home-Improvement-Industry-2022-Year-in-Review</image:caption><image:title>The-Home-Improvement-Industry-2022-Year-in-Review</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/The%20Home%20Improvement%20Industry%202022%20Year%20in%20Review/HIRI-DIY-project-postpone.png</image:loc><image:caption>HIRI-DIY-project-postpone</image:caption><image:title>HIRI-DIY-project-postpone</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/The%20Home%20Improvement%20Industry%202022%20Year%20in%20Review/HIRI-Top-3-biggest-Challenges-in-business-today.png</image:loc><image:caption>HIRI-Top-3-biggest-Challenges-in-business-today</image:caption><image:title>HIRI-Top-3-biggest-Challenges-in-business-today</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/The%20Home%20Improvement%20Industry%202022%20Year%20in%20Review/HIRI-Main-Reasons-for-Project-Delays.png</image:loc><image:caption>HIRI-Main-Reasons-for-Project-Delays</image:caption><image:title>HIRI-Main-Reasons-for-Project-Delays</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/invest-social-media-communities</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/A.%20Blog%20Hero%20Images/Should-You-Invest-in-Social-Media-Communities-for-Your-Home-Improvement-Brand.jpg</image:loc><image:caption>Should-You-Invest-in-Social-Media-Communities-for-Your-Home-Improvement-Brand</image:caption><image:title>Should-You-Invest-in-Social-Media-Communities-for-Your-Home-Improvement-Brand</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/infographic/traqline-industry-infographic-bath-products-us-canada</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/research/canada-home-improvement-project-activity-tracker-2024</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/1_22%20Q4%20Home%20Improvement.jpg</image:loc><image:caption>1_22 Q4 Home Improvement</image:caption><image:title>1_22 Q4 Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-11-12</lastmod></url><url><loc>https://www.hiri.org/blog/contractor-sentiment-q1-2026</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/3-Q126%20Pro%20Tracker%20Analysis.png</image:loc><image:caption>3-Q126 Pro Tracker Analysis</image:caption><image:title>3-Q126 Pro Tracker Analysis</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/1-Q126%20Pro%20Tracker%20Analysis.png</image:loc><image:caption>1-Q126 Pro Tracker Analysis</image:caption><image:title>1-Q126 Pro Tracker Analysis</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/5-Q126%20Pro%20Tracker%20Analysis.png</image:loc><image:caption>5-Q126 Pro Tracker Analysis</image:caption><image:title>5-Q126 Pro Tracker Analysis</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/2-Q126%20Pro%20Tracker%20Analysis.png</image:loc><image:caption>2-Q126 Pro Tracker Analysis</image:caption><image:title>2-Q126 Pro Tracker Analysis</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/6-Q126%20Homeowner%20Tracker%20Analysis.png</image:loc><image:caption>6-Q126 Homeowner Tracker Analysis</image:caption><image:title>6-Q126 Homeowner Tracker Analysis</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Pro%20Sentiment%20Tracker%20Q1%202026-hero.png</image:loc><image:caption>Pro Sentiment Tracker Q1 2026-hero</image:caption><image:title>Pro Sentiment Tracker Q1 2026-hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Pro%20Sentiment%20Tracker%20Q1%202026/4-Q126%20Pro%20Tracker%20Analysis.png</image:loc><image:caption>4-Q126 Pro Tracker Analysis</image:caption><image:title>4-Q126 Pro Tracker Analysis</image:title></image:image><lastmod>2026-05-29</lastmod></url><url><loc>https://www.hiri.org/fast-fact/market-demand-q1-2026-income</loc><lastmod>2026-04-13</lastmod></url><url><loc>https://www.hiri.org/blog/daily-takeaways-from-the-2021-home-improvement-insights-summit</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/HIRI-Summit-2021-Header-min%20(2).jpg</image:loc><image:caption>HIRI-Summit-2021-Header-min (2)</image:caption><image:title>HIRI-Summit-2021-Header-min (2)</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-diy-difm-behaviors-in-2023-findings-from-the-q1-home-improvement-project-activity-tracker</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/report-search</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-07-25</lastmod></url><url><loc>https://www.hiri.org/blog/the-home-improvement-research-institute-predicts-continued-growth-for-home-improvement-products-market-with-ease-in-consumer-spending-through-2026</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/HIRI-HI-Forecasts-Blog-Oct-2022-hero-min%20(1).jpg</image:loc><image:caption>HIRI-HI-Forecasts-Blog-Oct-2022-hero-min (1)</image:caption><image:title>HIRI-HI-Forecasts-Blog-Oct-2022-hero-min (1)</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/infographic/top-growing-home-improvement-merchandise-lines-among-consumers-infographic</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/research/contractor-topic-study-material-shortages-and-channel</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Material%20Shortages/Contractor%20Topic%20Study-Material%20Shortages%20and%20Channel%20Report%20Preview.png</image:loc><image:caption>Contractor Topic Study-Material Shortages and Channel Report Preview</image:caption><image:title>Contractor Topic Study-Material Shortages and Channel Report Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Contractor%20Material%20Shortages/Contractor%20Material%20Shortages.png</image:loc><image:caption>Contractor Material Shortages</image:caption><image:title>Contractor Material Shortages</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://www.hiri.org/research/home-improvement-project-activity-tracker-2025-q1</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Just%201%20in%203%20homeowners%20hit%20pause%20on%20a%20home%20project%20in%20Q1%E2%80%94down%20from%20recent%20quarters.jpg</image:loc><image:caption>Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters</image:caption><image:title>Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Only%2013%25%20feel%20confident%20starting%20a%20large%20home%20project%20as%20of%20Q1%202025.jpg</image:loc><image:caption>Only 13% feel confident starting a large home project as of Q1 2025</image:caption><image:title>Only 13% feel confident starting a large home project as of Q1 2025</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/38%25%20of%20homeowners%20took%20on%20a%20project%20in%20Q1%E2%80%94down%20from%2051%25%20just%20two%20quarters%20ago.jpg</image:loc><image:caption>38% of homeowners took on a project in Q1—down from 51% just two quarters ago</image:caption><image:title>38% of homeowners took on a project in Q1—down from 51% just two quarters ago</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Nearly%203%20in%205%20homeowners%20are%20currently%20prioritizing%20essential%20maintenance%20or%20repairs%20over%20big%20upgrades.jpg</image:loc><image:caption>Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades</image:caption><image:title>Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/From%2043%25%20to%2031%25%20Cost%20pressures%20are%20easing%20for%20homeowners%20starting%20projects.jpg</image:loc><image:caption>From 43% to 31% Cost pressures are easing for homeowners starting projects</image:caption><image:title>From 43% to 31% Cost pressures are easing for homeowners starting projects</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Kitchen%20and%20bath%20home%20improvement%20projects%20both%20increased%20in%20Q1%202025%20despite%20broader%20slowdown%20in%20home%20improvements.jpg</image:loc><image:caption>Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements</image:caption><image:title>Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/secondary-homeowners-optimistic</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/consumer-spending-patterns-likely-to-impact-home-improvement</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Consumer%20Spending%20Patterns%20Likely%20to%20Impact%20Home%20Improvement%20Purchases%20in%202025/Reasons%20Postponement%20of%20Activity.jpg</image:loc><image:caption>Reasons Postponement of Activity</image:caption><image:title>Reasons Postponement of Activity</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Consumer%20Spending%20Patterns%20Likely%20to%20Impact%20Home%20Improvement%20Purchases%20in%202025/Home%20Improvement%20Projects%20Planned%20.jpg</image:loc><image:caption>Home Improvement Projects Planned </image:caption><image:title>Home Improvement Projects Planned </image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Consumer%20Spending%20Patterns%20Likely%20to%20Impact%20Home%20Improvement%20Purchases%20in%202025/Homeowner-Activity-Hero.jpg</image:loc><image:caption>Homeowner-Activity-Hero</image:caption><image:title>Homeowner-Activity-Hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Consumer%20Spending%20Patterns%20Likely%20to%20Impact%20Home%20Improvement%20Purchases%20in%202025/2024%20Homeowners%20Top%20Concerns.jpg</image:loc><image:caption>2024 Homeowners Top Concerns</image:caption><image:title>2024 Homeowners Top Concerns</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/2024%20Consumer%20Spending%20Patterns%20Likely%20to%20Impact%20Home%20Improvement%20Purchases%20in%202025/Dollars%20and%20Hours%20Spent%20for%20DIY.jpg</image:loc><image:caption>Dollars and Hours Spent for DIY</image:caption><image:title>Dollars and Hours Spent for DIY</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://www.hiri.org/fast-fact/short-term-rental-owners-increase-spending</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/infographic/paint-market-watch-trends</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/infographic/diy-vs-pro-activity-in-home-improvement-projects</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/blog/5-home-improvement-trends-that-emerged-during-covid-19</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs 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2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Resiliency%20of%20Home%20Improvement%20A%20Perfect%20Storm%20of%20Favorable%20Factors/Q22023-HIRI-Quarterly-Home-Improvement-Activity-Tracker-Completed-and-Planned-Projects.png</image:loc><image:caption>Q22023-HIRI-Quarterly-Home-Improvement-Activity-Tracker-Completed-and-Planned-Projects</image:caption><image:title>Q22023-HIRI-Quarterly-Home-Improvement-Activity-Tracker-Completed-and-Planned-Projects</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Resiliency%20of%20Home%20Improvement%20A%20Perfect%20Storm%20of%20Favorable%20Factors/FHFA_PercentFirstLienQ12023.png</image:loc><image:caption>FHFA_PercentFirstLienQ12023</image:caption><image:title>FHFA_PercentFirstLienQ12023</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Imported_Blog_Media/37c7a150-841d-47e2-9144-5075967df4ac-Aug-19-2025-06-16-33-6950-PM.png</image:loc><image:caption>37c7a150-841d-47e2-9144-5075967df4ac-Aug-19-2025-06-16-33-6950-PM</image:caption><image:title>37c7a150-841d-47e2-9144-5075967df4ac-Aug-19-2025-06-16-33-6950-PM</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Resiliency%20of%20Home%20Improvement%20A%20Perfect%20Storm%20of%20Favorable%20Factors/Resiliency-of-Home-Improvement-A-Perfect-Storm-of-Favorable-Factors.jpg</image:loc><image:caption>Resiliency-of-Home-Improvement-A-Perfect-Storm-of-Favorable-Factors</image:caption><image:title>Resiliency-of-Home-Improvement-A-Perfect-Storm-of-Favorable-Factors</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Resiliency%20of%20Home%20Improvement%20A%20Perfect%20Storm%20of%20Favorable%20Factors/FRED-Homeowners-Equity-Over-Time.png</image:loc><image:caption>FRED-Homeowners-Equity-Over-Time</image:caption><image:title>FRED-Homeowners-Equity-Over-Time</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/newer-home-spend</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/the-home-improvement-industry-year-in-review-3-takeaways-from-2021</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/HIRI-2021-Year-in-Review-Hero-rev.jpg</image:loc><image:caption>HIRI-2021-Year-in-Review-Hero-rev</image:caption><image:title>HIRI-2021-Year-in-Review-Hero-rev</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/pricing</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Website%20Images/pricing-guide.jpg</image:loc><image:caption>pricing-guide</image:caption><image:title>pricing-guide</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Website%20Images/HIRI_CTA_Pricing.png</image:loc><image:caption>HIRI_CTA_Pricing</image:caption><image:title>HIRI_CTA_Pricing</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.hiri.org/webinars/the-evolution-of-home-improvement-during-covid-19</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/blog/female-diyers-home-improvement</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Study-Uncovers-Differences-in-How-Female-DIYers-Approach-Home-Improvement-Projects.jpg</image:loc><image:caption>Study-Uncovers-Differences-in-How-Female-DIYers-Approach-Home-Improvement-Projects</image:caption><image:title>Study-Uncovers-Differences-in-How-Female-DIYers-Approach-Home-Improvement-Projects</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/canadian-size-of-the-home-improvement-products-market-april-2026-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/1_22%20Q4%20Home%20Improvement.jpg</image:loc><image:caption>1_22 Q4 Home Improvement</image:caption><image:title>1_22 Q4 Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-consumer-project-planning-4-things-to-know-in-q4-2021</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Home%20Improvement%20Consumer%20Project%20Planning%204%20Things%20to%20Know%20in%20Q4%202021/HIRI-Consumer-Project-Planning-Q421-Hero-min.jpg</image:loc><image:caption>HIRI-Consumer-Project-Planning-Q421-Hero-min</image:caption><image:title>HIRI-Consumer-Project-Planning-Q421-Hero-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Home%20Improvement%20Consumer%20Project%20Planning%204%20Things%20to%20Know%20in%20Q4%202021/HIRI-Homeowners-Planning-Projects-Q421-graph.png</image:loc><image:caption>HIRI-Homeowners-Planning-Projects-Q421-graph</image:caption><image:title>HIRI-Homeowners-Planning-Projects-Q421-graph</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/contractor-topic-study-pricing-supply-timelines-2022</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-11-12</lastmod></url><url><loc>https://www.hiri.org/infographic/traqline-durable-iq-industry-infographic-windows-and-doors-for-us-and-canada</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/infographic/hispanic-contractor-study</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/webinars/smart-home-trends-today-and-tomorrow</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/infographic/decade-of-home-improvement-project-trends</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/webinars/hometown-impact-how-local-housing-markets-are-impacting-the-home-improvement-industry</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/blog/growing-home-improvement-product-categories-among-consumers-and-pros</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-HI-Products-Market.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-HI-Products-Market</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-HI-Products-Market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-Floor-Refinish-Replace.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-Floor-Refinish-Replace</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-Floor-Refinish-Replace</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-Disposable-Income.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-Disposable-Income</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-Disposable-Income</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Top-Growing-Home-Improvement-Product-Categories-Among-Consumers-and-Pros.jpg</image:loc><image:caption>Top-Growing-Home-Improvement-Product-Categories-Among-Consumers-and-Pros</image:caption><image:title>Top-Growing-Home-Improvement-Product-Categories-Among-Consumers-and-Pros</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-PPI.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-PPI</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-PPI</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-Roof-replace.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-Roof-replace</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-Roof-replace</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-Gardening-Landscaping.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-Gardening-Landscaping</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-Gardening-Landscaping</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Top%20Growing%20Home%20Improvement%20Product%20Categories%20Among%20Consumers%20and%20Pros/Growing-Product-Categories-Blog-May-2024-Kitchen-Remodel.png</image:loc><image:caption>Growing-Product-Categories-Blog-May-2024-Kitchen-Remodel</image:caption><image:title>Growing-Product-Categories-Blog-May-2024-Kitchen-Remodel</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/covid-19-impact-tracker-february-2021-takeaways-for-home-improvement</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/COVID19-Feb-2021-Takeaways-HERO-min.jpg</image:loc><image:caption>COVID19-Feb-2021-Takeaways-HERO-min</image:caption><image:title>COVID19-Feb-2021-Takeaways-HERO-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/homeowners-planning-fewer-projects</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/home-improvement-spending-trends</loc><image:image><image:loc>https://www.hiri.org/hubfs/Research/Home%20Improvement%20Spending%20Trends/Spending%20Patterns%20in%20a%20Changing%20Market%20Report%20Preview%20(1).png</image:loc><image:caption>Spending Patterns in a Changing Market Report Preview (1)</image:caption><image:title>Spending Patterns in a Changing Market Report Preview (1)</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Home%20Improvement%20Spending%20Trends/Home%20Improvement%20Spending%20Trends.png</image:loc><image:caption>Home Improvement Spending Trends</image:caption><image:title>Home Improvement Spending Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-05-26</lastmod></url><url><loc>https://www.hiri.org/research/us-size-of-the-home-improvement-products-market-2025-q2</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/$574.3B%20in%202024%20%E2%86%92%20Projected%20$593.8B%20in%202025-%20Growth%20continues%20in%20home%20improvement%20market.jpg</image:loc><image:caption>$574.3B in 2024 → Projected $593.8B in 2025- Growth continues in home improvement market</image:caption><image:title>$574.3B in 2024 → Projected $593.8B in 2025- Growth continues in home improvement market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/+2.7%25%20in%202024%20%E2%86%92%20+1.6%25%20projected%20disposable%20income%20growth%20in%202025.jpg</image:loc><image:caption>+2.7% in 2024 → +1.6% projected disposable income growth in 2025</image:caption><image:title>+2.7% in 2024 → +1.6% projected disposable income growth in 2025</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Total%20market%20growth%20of%203.5%25%20in%202026%20projected.jpg</image:loc><image:caption>Total market growth of 3.5% in 2026 projected</image:caption><image:title>Total market growth of 3.5% in 2026 projected</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/$688B%20by%202029-%20Consumer%20spending%20drives%20two-thirds%20of%20home%20improvement%20market.jpg</image:loc><image:caption>$688B by 2029- Consumer spending drives two-thirds of home improvement market</image:caption><image:title>$688B by 2029- Consumer spending drives two-thirds of home improvement market</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/infographic/traqline-industry-infographic-building-products-plumbing-electric-and-safety</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/fast-fact/aging-in-place-spending</loc><lastmod>2026-03-07</lastmod></url><url><loc>https://www.hiri.org/blog/home-improvement-millennial-homeowners</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Brunner_HIRI-Blog-2-Image-1.png</image:loc><image:caption>Brunner_HIRI-Blog-2-Image-1</image:caption><image:title>Brunner_HIRI-Blog-2-Image-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/infographic/traqline-industry-infographic-outdoor-power-equipment-us-canada</loc><lastmod>2025-10-23</lastmod></url><url><loc>https://www.hiri.org/infographic/customer-purchase-trends</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/blog/product-line-review</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Product-Line-Reviews-at-Home-Depot.jpg</image:loc><image:caption>Product-Line-Reviews-at-Home-Depot</image:caption><image:title>Product-Line-Reviews-at-Home-Depot</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/infographic/traqline-industry-infographic-major-core-appliances-for-us-and-canada</loc><lastmod>2025-10-23</lastmod></url><url><loc>https://www.hiri.org/research/e-commerce-home-improvement-purchase-trends-2021</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.hiri.org/about-our-research</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/HIRI%20US%20Size%20of%20the%20Home%20Improvement%20Products%20Market/US%20Size%20of%20Market.jpg</image:loc><image:caption>US Size of Market</image:caption><image:title>US Size of Market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Website%20Images/About%20Our%20Research-Hero-image.png</image:loc><image:caption>About Our Research-Hero-image</image:caption><image:title>About Our Research-Hero-image</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/privacy-policy</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Website%20Images/Privacy%20Policy-Hero-image.png</image:loc><image:caption>Privacy Policy-Hero-image</image:caption><image:title>Privacy Policy-Hero-image</image:title></image:image><lastmod>2025-09-13</lastmod></url><url><loc>https://www.hiri.org/fast-fact/ai-home-improvement</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/do-price-and-availability-challenges-deter-diyers</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/DIY-Material-Availability-Hero-min.jpg</image:loc><image:caption>DIY-Material-Availability-Hero-min</image:caption><image:title>DIY-Material-Availability-Hero-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/canadian-reference-guide</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Canadian%20Reference%20Guide/Canadian%20Reference%20Guide.png</image:loc><image:caption>Canadian Reference Guide</image:caption><image:title>Canadian Reference Guide</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Canadian%20Reference%20Guide/Canadian%20Reference%20Guide%20Report%20Preview.png</image:loc><image:caption>Canadian Reference Guide Report Preview</image:caption><image:title>Canadian Reference Guide Report Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2026-05-19</lastmod></url><url><loc>https://www.hiri.org/infographic/home-improvement-spending</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/research/home-services-and-do-it-for-me</loc><image:image><image:loc>https://www.hiri.org/hubfs/Research/Home%20Services%20and%20Do-it-for-me/Home%20Services%20and%20DIFM%20Report%20Preview.png</image:loc><image:caption>Home Services and DIFM Report Preview</image:caption><image:title>Home Services and DIFM Report Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Home%20Services%20and%20Do-it-for-me/Home%20Services%20And%20Do%20It%20For%20Me%20(DIFM)%20Study.png</image:loc><image:caption>Home Services And Do It For Me (DIFM) Study</image:caption><image:title>Home Services And Do It For Me (DIFM) Study</image:title></image:image><lastmod>2026-05-26</lastmod></url><url><loc>https://www.hiri.org/research/project-decision-study-2023</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://www.hiri.org/webinars/the-impact-of-e-commerce-on-the-home-improvement-industry</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/research/government-incentives-energy-retrofit-study-2025</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-11-12</lastmod></url><url><loc>https://www.hiri.org/research/hiri-economic-industry-update-2026-june-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Monthly%20Economic%20and%20Industry%20Update/HIRI-Research-Overview-Video-Preview.png</image:loc><image:caption>HIRI-Research-Overview-Video-Preview</image:caption><image:title>HIRI-Research-Overview-Video-Preview</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://www.hiri.org/fast-fact/inflation-tariffs-squeezing-pricing</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/research/secondary-homes</loc><image:image><image:loc>https://www.hiri.org/hubfs/CTA%20images/Report%20Download%20Previews/Secondary%20Homes%20CTA%20Image.png</image:loc><image:caption>Secondary Homes CTA Image</image:caption><image:title>Secondary Homes CTA Image</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Secondary%20Homes/Secondary%20Homes%20Study.png</image:loc><image:caption>Secondary Homes Study</image:caption><image:title>Secondary Homes 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Improvement</image:caption><image:title>Generational Differences in Home 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CTA</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-outlook-for-the-us-economy-and-home-improvement-market-june-forecast-update</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/blog/key-takeaways-from-the-2020-virtual-summit</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home 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2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Takeaways%20from%20the%202020%20Virtual%20Summit/DIY-on-the-Rise.png</image:loc><image:caption>DIY-on-the-Rise</image:caption><image:title>DIY-on-the-Rise</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Takeaways%20from%20the%202020%20Virtual%20Summit/HIRI-Summit-2020-Venveo-Example.png</image:loc><image:caption>HIRI-Summit-2020-Venveo-Example</image:caption><image:title>HIRI-Summit-2020-Venveo-Example</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Takeaways%20from%20the%202020%20Virtual%20Summit/Top-Insights-from-2020-Insights-Summit-HERO-min.jpg</image:loc><image:caption>Top-Insights-from-2020-Insights-Summit-HERO-min</image:caption><image:title>Top-Insights-from-2020-Insights-Summit-HERO-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Takeaways%20from%20the%202020%20Virtual%20Summit/HIRI-Summit-2020-Insights-on-the-Industry.jpg</image:loc><image:caption>HIRI-Summit-2020-Insights-on-the-Industry</image:caption><image:title>HIRI-Summit-2020-Insights-on-the-Industry</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Key%20Takeaways%20from%20the%202020%20Virtual%20Summit/Home-Improvement-Purchases-are-a-Personal-Statement.jpg</image:loc><image:caption>Home-Improvement-Purchases-are-a-Personal-Statement</image:caption><image:title>Home-Improvement-Purchases-are-a-Personal-Statement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/aging-in-place-project-motivations</loc><lastmod>2026-03-07</lastmod></url><url><loc>https://www.hiri.org/blog/inflation-is-delaying-some-home-projects-but-for-savvy-brands-retailers-opportunities-still-exist</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Slide3.png</image:loc><image:caption>Slide3</image:caption><image:title>Slide3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Slide1.png</image:loc><image:caption>Slide1</image:caption><image:title>Slide1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Slide4.png</image:loc><image:caption>Slide4</image:caption><image:title>Slide4</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Numerator-Inflation-Blog-Hero.png</image:loc><image:caption>Numerator-Inflation-Blog-Hero</image:caption><image:title>Numerator-Inflation-Blog-Hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Slide2.png</image:loc><image:caption>Slide2</image:caption><image:title>Slide2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Inflation%20Is%20Delaying%20Some%20Home%20Projects,%20But%20for%20Savvy%20Brands%20%20Retailers%20Opportunities%20Still%20Exist/Slide5.png</image:loc><image:caption>Slide5</image:caption><image:title>Slide5</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/housing-starts-five-year-low</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/research/home-improvement-quarterly-project-activity-tracker</loc><image:image><image:loc>https://www.hiri.org/hubfs/Research/Quarterly%20Homeowner%20Activity%20Tracker%20-%202025%20Q1/Homeowner%20Tracker.jpg</image:loc><image:caption>Homeowner 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2026</image:title></image:image><lastmod>2026-07-15</lastmod></url><url><loc>https://www.hiri.org/research/generational-differences-in-home-improvement-activity-2026-hiri</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/21%25%20of%20Millennials%20Invested%20Over%20$5%2c000%20in%20Home%20Improvement.jpg</image:loc><image:caption>21% of Millennials Invested Over $5,000 in Home Improvement</image:caption><image:title>21% of Millennials Invested Over $5,000 in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/49%25%20of%20Millennials%20Plan%20to%20Increase%20Home%20Improvement%20Spend.jpg</image:loc><image:caption>49% of Millennials Plan to Increase Home Improvement Spend</image:caption><image:title>49% of Millennials Plan to Increase Home Improvement 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Housing Survey</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.hiri.org/research/aging-in-place-study</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Aging%20in%20Place/Aging%20in%20Place%20Study.jpg</image:loc><image:caption>Aging in Place Study</image:caption><image:title>Aging in Place Study</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Aging%20in%20Place/Aging%20in%20Place%20Report%20Preview.png</image:loc><image:caption>Aging in Place Report Preview</image:caption><image:title>Aging in Place Report Preview</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.hiri.org/infographic/home-improvement-project-activity-completed-and-planned-projects-in-2022</loc><lastmod>2025-10-17</lastmod></url><url><loc>https://www.hiri.org/blog/areas-of-opportunity-for-your-home-improvement-brand</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/HIRI-Project-Decision-Study-2021-Hero-min.jpg</image:loc><image:caption>HIRI-Project-Decision-Study-2021-Hero-min</image:caption><image:title>HIRI-Project-Decision-Study-2021-Hero-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/infographic/window-market-watch-trends</loc><lastmod>2025-10-16</lastmod></url><url><loc>https://www.hiri.org/blog/update-the-home-improvement-product-market-is-exceeding-its-forecast</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Home-Improvement-Product-Market-Exceeding-Forecast.png</image:loc><image:caption>Home-Improvement-Product-Market-Exceeding-Forecast</image:caption><image:title>Home-Improvement-Product-Market-Exceeding-Forecast</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/webinars/hi-market-forecast-quarterly-tracker-july2026</loc><lastmod>2026-07-23</lastmod></url><url><loc>https://www.hiri.org/blog/the-future-of-the-home-improvement-customer</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Future-of-Home-Improvement-HERO.jpg</image:loc><image:caption>Future-of-Home-Improvement-HERO</image:caption><image:title>Future-of-Home-Improvement-HERO</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/infographic/homeowners-energy-retrofits</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/blog/trends-home-buying-renovations</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Four-Trends-in-Home-Buying-and-Renovating-From-2022.jpg</image:loc><image:caption>Four-Trends-in-Home-Buying-and-Renovating-From-2022</image:caption><image:title>Four-Trends-in-Home-Buying-and-Renovating-From-2022</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-facts-rss</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-1.jpg</image:loc><image:caption>SOM Webinar Recap-1</image:caption><image:title>SOM Webinar Recap-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Aging%20in%20Place-4.jpg</image:loc><image:caption>Aging in Place-4</image:caption><image:title>Aging in Place-4</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-3.jpg</image:loc><image:caption>SOM Webinar Recap-3</image:caption><image:title>SOM Webinar Recap-3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Aging%20in%20Place-3.jpg</image:loc><image:caption>Aging in Place-3</image:caption><image:title>Aging in Place-3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-4.jpg</image:loc><image:caption>SOM Webinar Recap-4</image:caption><image:title>SOM Webinar Recap-4</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/Made%20in%20America-2.jpg</image:loc><image:caption>Made in America-2</image:caption><image:title>Made in America-2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/Made%20in%20America-4.jpg</image:loc><image:caption>Made in America-4</image:caption><image:title>Made in America-4</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-5.jpg</image:loc><image:caption>SOM Webinar Recap-5</image:caption><image:title>SOM Webinar Recap-5</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Annual%20Homeowner%20Tracker-2.jpg</image:loc><image:caption>Annual Homeowner Tracker-2</image:caption><image:title>Annual Homeowner Tracker-2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Annual%20Homeowner%20Tracker-4.jpg</image:loc><image:caption>Annual Homeowner Tracker-4</image:caption><image:title>Annual Homeowner Tracker-4</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Annual%20Homeowner%20Tracker-1.jpg</image:loc><image:caption>Annual Homeowner Tracker-1</image:caption><image:title>Annual Homeowner Tracker-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/Made%20in%20America-5.jpg</image:loc><image:caption>Made in America-5</image:caption><image:title>Made in America-5</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/SOM%20Webinar%20Recap-2.jpg</image:loc><image:caption>SOM Webinar Recap-2</image:caption><image:title>SOM Webinar Recap-2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Annual%20Homeowner%20Tracker-3.jpg</image:loc><image:caption>Annual Homeowner Tracker-3</image:caption><image:title>Annual Homeowner Tracker-3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/Made%20in%20America-1.jpg</image:loc><image:caption>Made in America-1</image:caption><image:title>Made in America-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Social%20Post%20Images/Made%20in%20America-3.jpg</image:loc><image:caption>Made in America-3</image:caption><image:title>Made in America-3</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Aging%20in%20Place-2.jpg</image:loc><image:caption>Aging in Place-2</image:caption><image:title>Aging in Place-2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Annual%20Homeowner%20Tracker-5-V2.png</image:loc><image:caption>Annual Homeowner Tracker-5-V2</image:caption><image:title>Annual Homeowner Tracker-5-V2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Homeowners%20flip%20negative%20on%20planned%20spending_v2.png</image:loc><image:caption>Homeowners flip negative on planned spending_v2</image:caption><image:title>Homeowners flip negative on planned spending_v2</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Aging%20in%20Place-1.jpg</image:loc><image:caption>Aging in Place-1</image:caption><image:title>Aging in Place-1</image:title></image:image><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hiri.org/blog/3-reasons-to-attend-the-hiri-home-improvement-insights-summit</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/What%20to%20Expect%20at%20the%202023%20HIRI%20Home%20Improvement%20Insights%20Summit/Speaker-Lineup-C.png</image:loc><image:caption>Speaker-Lineup-C</image:caption><image:title>Speaker-Lineup-C</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/What%20to%20Expect%20at%20the%202023%20HIRI%20Home%20Improvement%20Insights%20Summit/Speaker-Lineup-B.png</image:loc><image:caption>Speaker-Lineup-B</image:caption><image:title>Speaker-Lineup-B</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/What%20to%20Expect%20at%20the%202023%20HIRI%20Home%20Improvement%20Insights%20Summit/Speaker-Lineup-A.png</image:loc><image:caption>Speaker-Lineup-A</image:caption><image:title>Speaker-Lineup-A</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/What%20to%20Expect%20at%20the%202023%20HIRI%20Home%20Improvement%20Insights%20Summit/HIRI-2022-Insights-Summit-Blog-Hero.jpg</image:loc><image:caption>HIRI-2022-Insights-Summit-Blog-Hero</image:caption><image:title>HIRI-2022-Insights-Summit-Blog-Hero</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/research/secondary-homes-2025</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/2x%20More%20Likely%20to%20Use%20Equity%20or%20Unsecured%20Financing%20as%20a%20Secondary%20Homeowner.jpg</image:loc><image:caption>2x More Likely to Use Equity or Unsecured Financing as a Secondary Homeowner</image:caption><image:title>2x More Likely to Use Equity or Unsecured Financing as a Secondary Homeowner</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Secondary%20Homeowners%20Are%202x%20More%20Likely%20to%20Hire%20a%20Pro.jpg</image:loc><image:caption>Secondary Homeowners Are 2x More Likely to Hire a Pro</image:caption><image:title>Secondary Homeowners Are 2x More Likely to Hire a Pro</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Secondary%20Homeowners%20are%202x%20More%20Optimistic%20for%20Starting%20Projects%20and%20Hiring%20Pros.jpg</image:loc><image:caption>Secondary Homeowners are 2x More Optimistic for Starting Projects and Hiring Pros</image:caption><image:title>Secondary Homeowners are 2x More Optimistic for Starting Projects and Hiring Pros</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/73%25%20of%20Short-Term%20Rental%20Owners%20Planned%20to%20Increase%20Home%20Improvement%20Spending%20in%202025.jpg</image:loc><image:caption>73% of Short-Term Rental Owners Planned to Increase Home Improvement Spending in 2025</image:caption><image:title>73% of Short-Term Rental Owners Planned to Increase Home Improvement Spending in 2025</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/26%25%20of%20Secondary%20Homeowners%20Are%20Concerned%20About%20Finances%E2%80%94vs.%2040%25%20of%20Primary%20Owners.jpg</image:loc><image:caption>26% of Secondary Homeowners Are Concerned About Finances—vs. 40% of Primary Owners</image:caption><image:title>26% of Secondary Homeowners Are Concerned About Finances—vs. 40% of Primary Owners</image:title></image:image><lastmod>2025-11-12</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-what-ai-can-and-cant-do-for-your-marketing</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/fast-fact/first-time-buyers-new-homes</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/blog/trends-among-hispanic-contractors</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Trending%20Attitudes,%20Behaviors%20and%20Preferences%20Among%20Hispanic%20Contractors/Hispanic-Contractor-Blog.jpg</image:loc><image:caption>Hispanic-Contractor-Blog</image:caption><image:title>Hispanic-Contractor-Blog</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Trending%20Attitudes,%20Behaviors%20and%20Preferences%20Among%20Hispanic%20Contractors/3-Hispanic%20Contractors.jpg</image:loc><image:caption>3-Hispanic Contractors</image:caption><image:title>3-Hispanic 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2026</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/2024-hiri-summit-takeaways</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Genevieve-Becker_0396.jpg</image:loc><image:caption>Genevieve-Becker_0396</image:caption><image:title>Genevieve-Becker_0396</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Todd-Tomalak_0166-1.jpg</image:loc><image:caption>Todd-Tomalak_0166-1</image:caption><image:title>Todd-Tomalak_0166-1</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Abbe-Will_AL3_6981.jpg</image:loc><image:caption>Abbe-Will_AL3_6981</image:caption><image:title>Abbe-Will_AL3_6981</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Lynne-Thomson_AL3_7010.jpg</image:loc><image:caption>Lynne-Thomson_AL3_7010</image:caption><image:title>Lynne-Thomson_AL3_7010</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Eric-Lynch_0139.jpg</image:loc><image:caption>Eric-Lynch_0139</image:caption><image:title>Eric-Lynch_0139</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Leigh-Wildman_AL3_7101.jpg</image:loc><image:caption>Leigh-Wildman_AL3_7101</image:caption><image:title>Leigh-Wildman_AL3_7101</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Google-Presenters_0373.jpg</image:loc><image:caption>Google-Presenters_0373</image:caption><image:title>Google-Presenters_0373</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Panel_Full-Room_0254.jpg</image:loc><image:caption>Panel_Full-Room_0254</image:caption><image:title>Panel_Full-Room_0254</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Sara-Gutterman_0292.jpg</image:loc><image:caption>Sara-Gutterman_0292</image:caption><image:title>Sara-Gutterman_0292</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Liza-Hausman_AL3_6934.jpg</image:loc><image:caption>Liza-Hausman_AL3_6934</image:caption><image:title>Liza-Hausman_AL3_6934</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Elizabeth-Parks_AL3_7076.jpg</image:loc><image:caption>Elizabeth-Parks_AL3_7076</image:caption><image:title>Elizabeth-Parks_AL3_7076</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Grant-Farnsworth_AL3_7031.jpg</image:loc><image:caption>Grant-Farnsworth_AL3_7031</image:caption><image:title>Grant-Farnsworth_AL3_7031</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Heres%20What%20You%20Missed%20at%20the%202024%20HIRI%20Insights%20Summit/Attendees_0107.jpg</image:loc><image:caption>Attendees_0107</image:caption><image:title>Attendees_0107</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/blog/hardware-market-watch-trends</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Hardware-Market-Watch.jpg</image:loc><image:caption>Hardware-Market-Watch</image:caption><image:title>Hardware-Market-Watch</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Hardware%20Purchasing%20Trends_2026%20Update/1-Hardware%20Trends.jpg</image:loc><image:caption>1-Hardware Trends</image:caption><image:title>1-Hardware Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Hardware%20Purchasing%20Trends_2026%20Update/2-Hardware%20Trends.jpg</image:loc><image:caption>2-Hardware Trends</image:caption><image:title>2-Hardware Trends</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.hiri.org/research/us-size-of-the-home-improvement-products-market-2025-q1</loc><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Total%20market%20growth%20of%203.5%25%20in%202026%20projected.jpg</image:loc><image:caption>Total market growth of 3.5% in 2026 projected</image:caption><image:title>Total market growth of 3.5% in 2026 projected</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/$688B%20by%202029-%20Consumer%20spending%20drives%20two-thirds%20of%20home%20improvement%20market.jpg</image:loc><image:caption>$688B by 2029- Consumer spending drives two-thirds of home improvement market</image:caption><image:title>$688B by 2029- Consumer spending drives two-thirds of home improvement market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/$574.3B%20in%202024%20%E2%86%92%20Projected%20$593.8B%20in%202025-%20Growth%20continues%20in%20home%20improvement%20market.jpg</image:loc><image:caption>$574.3B in 2024 → Projected $593.8B in 2025- Growth continues in home improvement market</image:caption><image:title>$574.3B in 2024 → Projected $593.8B in 2025- Growth continues in home improvement market</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/+2.7%25%20in%202024%20%E2%86%92%20+1.6%25%20projected%20disposable%20income%20growth%20in%202025.jpg</image:loc><image:caption>+2.7% in 2024 → +1.6% projected disposable income growth in 2025</image:caption><image:title>+2.7% in 2024 → +1.6% projected disposable income growth in 2025</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/blog/online-home-improvement-products-purchaser</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Online-HI-Products-Purchaser-HERO-min.jpg</image:loc><image:caption>Online-HI-Products-Purchaser-HERO-min</image:caption><image:title>Online-HI-Products-Purchaser-HERO-min</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://www.hiri.org/fast-fact/millennials-lead-home-improvement-optimism</loc><lastmod>2026-01-22</lastmod></url><url><loc>https://www.hiri.org/research/pro-attitudes-toward-good-better-best-product-offerings-2024</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Good-Better-Best%20Strategies%20Boost%20Pro%20Satisfaction%20and%20Loyalty.jpg</image:loc><image:caption>Good-Better-Best Strategies Boost Pro Satisfaction and Loyalty</image:caption><image:title>Good-Better-Best Strategies Boost Pro Satisfaction and Loyalty</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/82%25%20of%20Pros%20Use%20Brands%20with%20Good-Better-Best%20Product%20Offerings%20Approach.jpg</image:loc><image:caption>82% of Pros Use Brands with Good-Better-Best Product Offerings Approach</image:caption><image:title>82% of Pros Use Brands with Good-Better-Best Product Offerings Approach</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/41%25%20of%20Pros%20Report%20Brand%20Reputation%20Outweighs%20Price%20and%20Quality.png</image:loc><image:caption>41% of Pros Report Brand Reputation Outweighs Price and Quality</image:caption><image:title>41% of Pros Report Brand Reputation Outweighs Price and Quality</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://www.hiri.org/research/quarterly-contractor-business-sentiment-tracker</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Quarterly%20Contractor%20Business%20Sentiment%20Tracker/ContractorPro%20Tracker.jpg</image:loc><image:caption>ContractorPro Tracker</image:caption><image:title>ContractorPro Tracker</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><lastmod>2026-07-14</lastmod></url><url><loc>https://www.hiri.org/research/renters-home-improvement-activity</loc><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Renter%E2%80%99s%20Home%20Improvement%20Activity/Renters%20Home%20Improvement%20Activity.png</image:loc><image:caption>Renters Home Improvement Activity</image:caption><image:title>Renters Home Improvement Activity</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Research/Renter%E2%80%99s%20Home%20Improvement%20Activity/Renter%E2%80%99s%20Home%20Improvement%20Activity%20Report%20Preview.png</image:loc><image:caption>Renter’s Home Improvement Activity Report Preview</image:caption><image:title>Renter’s Home Improvement Activity Report Preview</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://www.hiri.org/blog/market-watch-trends-paint-industry</loc><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Interior-and-Exterior-Painting-Market-Watch.jpg</image:loc><image:caption>Interior-and-Exterior-Painting-Market-Watch</image:caption><image:title>Interior-and-Exterior-Painting-Market-Watch</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Paint%20Market%20Trends%202026/1-Paint%20Trends.jpg</image:loc><image:caption>1-Paint Trends</image:caption><image:title>1-Paint Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Paint%20Market%20Trends%202026/3-Paint%20Trends.jpg</image:loc><image:caption>3-Paint Trends</image:caption><image:title>3-Paint Trends</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Paint%20Market%20Trends%202026/2-Paint%20Trends.jpg</image:loc><image:caption>2-Paint Trends</image:caption><image:title>2-Paint Trends</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.hiri.org/research/analysis-of-the-american-housing-survey-2025</loc><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/High%20impact%2c%20high%20spend-%20Roofing%2c%20HVAC%2c%20and%20flooring%20dominate%20project%20volume.jpg</image:loc><image:caption>High impact, high spend- Roofing, HVAC, and flooring dominate project volume</image:caption><image:title>High impact, high spend- Roofing, HVAC, and flooring dominate project volume</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Home%20Improvement%20Activity%20Shows%20Signs%20of%20Cooling%20in%20Q2%20of%202026.jpg</image:loc><image:caption>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:caption><image:title>Home Improvement Activity Shows Signs of Cooling in Q2 of 2026</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Small%20share%20of%20homes.%20Big%20share%20of%20spend.jpg</image:loc><image:caption>Small share of homes. Big share of spend</image:caption><image:title>Small share of homes. Big share of spend</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/The%20Top%20Types%20of%20Projects%20Going%20To%20Pros.jpg</image:loc><image:caption>The Top Types of Projects Going To Pros</image:caption><image:title>The Top Types of Projects Going To Pros</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Just%208%25%20of%20total%20HI%20spend%20comes%20from%20homes%20built%20after%202010.jpg</image:loc><image:caption>Just 8% of total HI spend comes from homes built after 2010</image:caption><image:title>Just 8% of total HI spend comes from homes built after 2010</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Blog%20Images/Generational%20Differences%20in%20Home%20Improvement.jpg</image:loc><image:caption>Generational Differences in Home Improvement</image:caption><image:title>Generational Differences in Home Improvement</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/3%20strongest%20signals%20of%20HI%20spend-%20income%2c%20housing%20costs%2c%20and%20home%20value.jpg</image:loc><image:caption>3 strongest signals of HI spend- income, housing costs, and home value</image:caption><image:title>3 strongest signals of HI spend- income, housing costs, and home value</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/More%20than%20race%2c%20ethnicity%2c%20or%20marital%20status%20%E2%80%93%20income%20predicts%20how%20much%20homeowners%20spend.jpg</image:loc><image:caption>More than race, ethnicity, or marital status – income predicts how much homeowners spend</image:caption><image:title>More than race, ethnicity, or marital status – income predicts how much homeowners spend</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/More%20space%2c%20more%20spend-%20Higher-value%20homes%20lead%20in%20per-project%20investment.jpg</image:loc><image:caption>More space, more spend- Higher-value homes lead in per-project investment</image:caption><image:title>More space, more spend- Higher-value homes lead in per-project investment</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/Top%2020%25%20of%20earners%20=%2050%25%20of%20spend.%20Bottom%2040%25%20=%20just%2015%25.jpg</image:loc><image:caption>Top 20% of earners = 50% of spend. Bottom 40% = just 15%</image:caption><image:title>Top 20% of earners = 50% of spend. Bottom 40% = just 15%</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/HIRI_Logo_Horizontal%5B1%5D.png</image:loc><image:caption>HIRI_Logo_Horizontal[1]</image:caption><image:title>HIRI_Logo_Horizontal[1]</image:title></image:image><image:image><image:loc>https://www.hiri.org/hubfs/Fast%20Facts%20Images/39%25%20vs.%2022%25-%20Boomers%20still%20dominate%20home%20improvement%20spend%2c%20but%20Millennials%20are%20closing%20in.jpg</image:loc><image:caption>39% vs. 22%- Boomers still dominate home improvement spend, but Millennials are closing in</image:caption><image:title>39% vs. 22%- Boomers still dominate home improvement spend, but Millennials are closing in</image:title></image:image><lastmod>2025-12-19</lastmod></url><url><loc>https://www.hiri.org/webinars/us-home-improvement-products-market-economic-update-december-2023</loc><lastmod>2026-07-08</lastmod></url><url><loc>https://www.hiri.org/webinars/webinar-us-size-of-the-home-improvement-market-quarterly-update</loc><lastmod>2026-07-08</lastmod></url></urlset>