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Remodeling Professional Study


HIRI has studied the remodeling professional on a biennial basis since 1991. The latest version of this study is now available for sale to non-members of the Home Improvement Research Institute. Conducted via telephone from a random nationwide sample of 1,806 full-time contractors (538 generalists, 100 Hispanic-owned generalist firms and 1,203 specialists)

The Executive summary is over 100 pages long. Also included are 400+ pages of graphs and data tables, along with 1,600 pages of data tabs for generalist and specialist remodelers.

The 2009 study answers important issues on:

What remodelers are buying on a regular basis
Where they buy their products
Key factors in product and brand outlets
Satisfaction with outlets
Involvement in installed sales
Importance and effectiveness of various training programs
Importance of having packaging, literature & instructions printed in Spanish
Impressions of retailer & manufacturer loyalty programs
Internet usage
Usage frequency of various sources for product information
Environmentally-beneficial attitudes and behaviors

More specifically, survey topics included:

Product categories purchased regularly
Most frequently used supply sources for purchases
By product categories: Generalists vs. Specialists
By product categories: Trends
Performance: Primary source used Most Often
Environmentally beneficial products
Spanish language information
Training needs
Most frequently used training source
Internet usage
Generalist-only questions
Generalists in Hispanic vs. non-Hispanic owned firms

Wherever possible, generalist responses for 2008 are compared to those for 2006, 2004, 2002, 2000 and 1998

The study covers 105 products in the following 11 product categories:

Electrical Lighting Fixtures, Boxes, Breakers and Wiring
Lumber, Drywall, Decking, Fencing and Shutters
Roofing, Siding and Insulation Paints, Stains, Polys, Varnishes and Painting Accessories
Interior Finish Products Including Floor Coverings, Carpeting, Tile Paneling and Ceiling Systems
Finished Kitchen/Bath Items and Appliances
Rough Plumbing, Water Heaters and HVAC Doors, Windows and Other Millwork
Landscaping Supplies and Equipment

Price: $2,995

2005 study for non-members $1,995
2003 Study for non-members $1,495
2001 Study for non-members $995
Specific product category reports in each full report are available for $495 each.

Order Online!

If you have any questions about report ordering, please call (813) 627-6750.
If you have any questions about report content prior to placing your order, please call (813) 627-6770.