Trifecta’s Vice President, Linda Mackenzie to present at HIRI’s 2016 Fall event in Chicago, Illinois.
Looking for strategic insights to capture the consumers for Smart and Connected home? You won’t want to miss Linda Mackenzie, Vice President, Client Solutions with Trifecta Research’s presentation at the 2016 HIRI Insights Conference.
Linda will be building on Trifecta’s research (dated 2015) into key attitudinal drivers of purchase and homeowner segmentation of smart and connected device owners. Trifecta research will present to HIRI conference attendees additional original insights into the smart and connected homeowner. These learnings will help device manufacturers and marketers better develop and position products to meet the demands of targeted homeowners.
Topics covered by Linda will include:
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- An update on key changes in the competitive landscape, as well as changes in awareness and interest in Smart/Connected devices
- An exploration into key drives of purchase/satisfaction and their inter-correlations
- An analysis of the underlying multiplicity of drivers of Convenience and Efficiency as motivators.