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HIRI's 2016 Insights Conference



How are homeowners using online reviews to make home improvement provider decisions?


Home Improvement companies often take exception to the unfiltered and unedited reviews that are actively published on the web.  However, there is a deeper set of behaviors behind online reviews that are often ignored by marketing teams and company owners.

Join HIRI and Keyword Connects co-founder and Principal, Todd Bairstow, at HIRI’s 2016 Fall conference to learn more about how online reviews drive the decision making process for homeowners.  Todd will use a number of real-world examples to show how homeowners are using – and not using – reviews to make decisions about their home improvement providers. 

Please Join us for this presentation titled “The truth and Lies Behind Online Reviews for Home Improvement Companies” at HIRI’s conference, Trends in Home Improvement, September 27 and 28, 2016, Chicago, Illinois.

Registration is available now.  Take advantage of early registration and save $100. Learn more –

Trends in Home Improvement


September 27 and 28, 2016

Chicago, Illinois


Details and Registration