|HIRI's 2016 Insights Conference|
49% of Millennials are planning to purchase a home within the next 5 years.
Millennials have famously delayed traditional life milestones. They have graduated and moved back home. They aren’t getting married. They are job hopping. Here’s the thing though – they have only delayed these milestone. They haven’t bypassed them. While we have been spending time questioning why this generation is so different they’ve been spending time saving money living at home and paying off student debt. Millennials have come of age and are now ready to not only buy homes, they’re ready to renovate them too. According to Mintel, 49% of Millennials are planning to purchase a home within the next 5 years.
Brunner’s Home Enrichment team partners with Home Innovation Research Labs to conduct an extensive study into how millennials’ social media and search use is changing as they start buying, remodeling and selling homes. Those selfies they got so used to taking in their parents’ bathroom? They’ve turned into the photos of the bathroom they are replacing. The experienced realtor who knows the area like the back of her hand? She’s getting bypassed for the younger realtor who uses the same apps they do.
HIRI is happy to welcome Brunnerworks to kick off day 2 (September 28, 2016) of our Home Improvement Insights conference in Chicago, Illinois. Please join HIRI along with Brunnerworks presenters, Dave Sladick, Senior Vice President, Director of Channel Marketing, Steve Radick, Vice President, Director or public Relations, and Louis Sawyer, Senior Vice President, Chief Strategy Officer to discuss “The Social Media Habits of the Millennial Homeowner”. In this session, Brunner will share some of this research and its implications for everyone from home builders to professional remodelers to realtors. Attendees will learn how these trends are affecting their category, what smart brands are doing to cater to these millennials and how to start adapting your brand’s marketing to do the same.
Registration is available now. Take advantage of early registration and save $100.