Amazon’s Potential to Disrupt Home Improvement Retail
Amazon’s customer focus and convenient fulfillment options have already changed shoppers’ expectations and behaviors across a number of categories and retail channels. With the continued expansion of the Amazon Home Services platform the retailer has formally staked a claim to go beyond selling shoppers home improvement products, and to be a full-service provider. Join Kantar Retail’s home improvement retail expert, Laura Kennedy, to hear how Amazon’s growing penetration with shoppers, particularly through its membership program Prime, has the potential to disrupt traditional home improvement retail.
This webcast is exclusively for HIRI members!