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2016 Conference Day 2


7:30-9:00 am

September 28, 2016

Welcome Day 2


Full Breakfast


9:00-9:45 am                                           


Sarah Catlett

Senior Vice President


The Futures Group

Exploring the Future Dynamics of the Home

The home is an emotional touchstone and foundational building block of American lifestyles. Leveraging its proprietary MONITOR knowledge base, along with custom research conducted for the Home Improvement Research Institute, the Futures Company will take a fact-based look at some of the most prominent headlines on home. This presentation will explore how changing demographics, an infusion of new technologies, and an evolving landscape of consumer attitudes toward success and how it is achieved will shape the future of home in the next decade.

9:45 – 10:30 am                       


George Leon

Senior Vice President



Boomers and Dwellings in the Eighth Decade


In 2016, early baby-boomers will attain age 70 and the youngest will be in their 50s. What does this portend for housing and home improvements, both among those “aging in place” and those living with their adult children? Based on the 2016 PPTS and other sources, this presentation will explore implications for the residential environment

 10:30 a.m. – 10:45  Break

10:45 a.m. – 11:30 a.m


Grand Farnsworth

Director of Business Development


The Farnsworth Group

Homeowner and Pro Attitudes of the Online Home Services Market”. The research objectives:

 • Gain insight to the current awareness and use of online home service sites
• How use compares to other home service resources
• How home service sites are being used
• Expectations of home service sites
• Differences among Homeowners and Pros in
• the use and preference towards home service sites

11:30-12:15 pm


Todd Bairstow

Co-Founder and Principal


Keyword Connects

The Truth and Lies Behind Online Reviews for Home Improvement Companies

Home improvement companies often take exception to the unfiltered and unedited reviews that are actively published on the web. But there is a deeper set of behaviors behind online reviews that are often ignored by marketing teams and company owners. We’ll use a number of real-world examples to show how homeowners are using – and not using reviews – to make decisions about their home improvement providers.

12:15-1:30 pm




1:30-2:00 pm



Drawing for iPad