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The Role of Social Media in Home Improvement: How to Reach Consumers

Wednesday, October 18, 2017   (0 Comments)
Posted by: Pam Heidel

 

Social media is the preeminent means of communication in today’s society. That’s why it’s crucial to understand how it is used in the home improvement industry.

 

In this recent study, 75 percent of respondents, all over the age of 25, said they use social media every day. More than 60 percent said they use general social sites like YouTube, Facebook and Pinterest for their home improvement needs. Users are primarily looking for price comparisons, photos and instructions, how-to videos and project ideas. But home-specific social media platforms have a major gap to fill: only 32 percent reported using platforms like HomeAdvisor and Angie’s List. 

 

Home-specific platforms have an opportunity to address the awareness problem and bridge the gap, especially during homeowners’ crucial planning stage.

 

JOIN HIRI to learn more about content homeowners are looking for online and how home improvement social media can better serve homeowner needs.


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