HIRI Partners with The Farnsworth Group
Tuesday, March 21, 2017
Posted by: Pam Heidel
INDIANAPOLIS - As of Jan. 1, 2017, The Farnsworth Group will be managing the Home Improvement Research Institute (HIRI).
This partnership will help further HIRI's mission of being the authoritative source for timely, relevant and accurate market research on the home improvement industry.
HIRI will now leverage The Farnsworth Group's research expertise for enhanced research design and insights. HIRI will also benefit from The Farnsworth Group's vast experience with industry manufacturers, retailers, distributors, and others. HIRI will continue to utilize multiple research specialists, including The Farnsworth Group, for individual project execution.
"The Farnsworth Group will help us to allocate the appropriate resources and expertise to deliver excellent content and support to our HIRI members" says Terri Hulesch, President of HIRI and MTD Products Market Insights Manager.
The founding partners of The Farnsworth Group comprised the original management group of HIRI when started in 1981.
"We have forty years of research experience in the hardware, home improvement, and building supply space that we are excited about bringing to HIRI," says Grant Farnsworth of The Farnsworth Group.
About The Farnsworth Group
The Farnsworth Group is a custom market research firm with 30 years of expertise serving manufacturers and retailers in the building products, hardware, home improvement, lawn and garden industries. The Farnsworth Group provides actionable insights based on primary research and industry expertise to help clients evaluate DIY and Contractor markets.
The Home Improvement Research Institute (HIRI) is a membership based, independent, not-for-profit organization of manufacturers, retailers, wholesalers and allied organizations in the home improvement industry. Its mission is to be recognized as the primary authority for effective, useful information about home improvement products and services in North America.