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Recapping the HIRI Insights Conference 2016

Friday, October 7, 2016   (0 Comments)
Posted by: Matthew Craig



Last week saw the 2016 HIRI Insights Conference, culminating in the most successful conference hosted by HIRI to date. More than 175 attendees descended upon Chicago to hear some of the best researchers in the home improvement market discuss trends, projections, and strategies.



The two-day even was kicked off by Ivy Zelman of Zelman & Associates who took a look at the housing market, and gave positive news looking forward into 2017. Dan Arnold of Trifecta Research followed with a look at the trends in the smart and connected home. The final morning presentation finished with Christina Cooley of J.D. Power providing insights into what it takes to make a satisfied customer.


The afternoon of day one saw another trio of presentations, starting with Todd Tomalak and Mollie Carmichael of John Burns Real Estate looking at home design and product preferences through the scope of different generations. Laura Kennedy of Kantar Retail followed up with an extremely insightful take on omnichannel retail, and influence of online. The day ended with HGTV’s Nancy Fire taking a look at global design trends in the home.



The final day of the conference saw many other “big hitters”, kicked off by Dave Sladack, George Potts, and Louis Sawyer of Brunnerworks speaking out the social media habits of the millennial homeowners (which they pointed out do exist!). From there, Sarah Catlett of Kantar Futures gave us a look ahead at current and expected dynamics of the home, and how that affects the home improvement industry in the coming years. Not forgetting that baby boomers are still quite large and relevant in the current market, George Leon of Naxion Research presented the purchasing habits of the older generations.


Lastly, we had a couple final presentations that focused on the emerging online aspect of home services and improvement as Grant Farnsworth of The Farnsworth Group delved into the attitudes of both the homeowner as well as the professional towards the online home services market. Closing out the presentations was Todd Bairstow of Keyword Connects, discussing the role that online reviews play, not only for products, but services as well.



If all of this sounds interesting to you and you want to learn more, contact HIRI here.