Contractor Study Now Available
Thursday, July 21, 2016
Posted by: Pam Heidel
The 2015 edition of the biennial HIRI Contractor Study is now available to all members. Respondents were surveyed from January – April 2015. These qualified respondents included purchase decision makers earning a living doing a professional remodeling work in their specified trades.
Generalists (general remodelers) are professionals whose work is at least 75 percent devoted to remodeling existing residential structures; specialists (specialty trades) spend at least 25 percent on this work. Following are brief highlights:
· Most generalists regularly purchased from each of the major product categories.
· Specialists were more focused on purchases in categories related to their specialty and were far less likely than generalists to purchase from every category.
· For both groups, warehouse home centers were the top source for tools, supplies and building materials in 2014.
· Historically, specialty supply stores and lumber and building material dealers earned higher satisfaction rankings than warehouse home centers, which are more convenient.
Environmentally beneficial products
· Seven in 10 contractors used green products, up from five in 10 in the previous survey
· One in 10 used ONLY environmentally beneficial materials, up from one in 10 in the previous survey
· Websites (manufacturer, retailer and distributor) are the primary source for research, communication and product purchases
· Package information is another primary source of information
· Sales volume has increased for both customer groups – generalists and specialists
· Most contractors who have experienced higher sales volumes have also increased their profit margins.
This study is now available for sale to nonmembers. Purchase the 2015 Contractor Study or join HIRI now to gain immediate access to this study and all current and historical research.