Digital Home Improvement Shopping
Tuesday, May 24, 2016
Posted by: Matthew Craig
As the world moves further and further along into the digital age, it makes sense that shopping habits do as well. While places like Amazon, and online portals of brick-and-mortar stores have been around for a while, the aging younger generation, the growing usefulness of online shopping research tools, and the sheer number of devices used by the average person have made online shopping more prevalent than ever. According to research done by Bronto Software, a marketing automation company, the typical US adult owns 2.9 devices. What is surprising is the average consumer uses 1.9 devices when shopping. Across all types of devices, there has been an increase in online shopping.
This goes to support the HIRI findings about the online shopping experience. According to our 2015 Consumer Internet Study, 85% of respondents have made an online purchase within the last year, while 53% have made a home improvement purchase through an online channel. When it comes down to it, price and convenience are major motivating factors to online purchases. Instant, transparent price comparisons on products and the ability to pick up and purchase through multiple mediums is changing the way consumers shop.
If you are a HIRI member and want to learn more about the 2015 Consumer Internet Study, head on over to the HIRI website and read the full report.
If you are not a HIRI member, and want to know how to access this, as well as many other studies on the home improvement market, you can contact us here.