Tuesday, July 21, 2015
Posted by: Elizabeth Nicholas
Keeping up with the contractors - Hardware + Building Supply dealer July 20, 2015
It is well known and often discussed among researchers that homeowner and DIYer data are relatively plentiful. Contractor data? Not so much.
The work habits, time demands and hands-on ownership trends of the typical American contractor combine to make him or her difficult to read. (A plumber can’t answer the phone when he’s fixing a sink.)
In terms of product preference, work habits and the whole gamut of job-site decisions, gaps remain in our collective understanding. Of course, research tools are improving. The smartphone is emerging as a sort of researchers’ window into attitudes. (Interestingly, 70% of contractor specialists say they get information from their smartphone.) And the Home Improvement Research Institute’s latest Contractor Study takes us further into the mind-set of the contractor — both the specialist and the generalist.
Part of the research breaks down the similarities and differences between the two types of contractors, including how they appreciate aspects of different distribution methods — from LBM dealers to warehouse home centers.