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News & Press: HIRI in the News

The joy of neuroscience

Thursday, April 30, 2015   (0 Comments)
Posted by: Elizabeth Nicholas

The joy of neuroscience - hardware + Building supply dealer
April 23, 2015

Orlando, Florida -- There have been some ambitious presentations at Home Improvement Research Institute conferences in the past, but few have plunged the depths of the art and science of human decision making like Michelle Adams' dive into neuroscience.

Her presentation, titled "Lie to me: Do consumers know what they are really thinking?" referenced popular cultural (the TV series "Lie to Me," and the lie-detector scene from "Meet the Fockers") as it pointed to major research challenges.

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