2015 Spring Conference
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When: 4/22/2015
8:30 AM to 3:30 PM EST
Where: DoubleTree by Hilton Orlando Airport
5555 Hazeltine National Drive
Orlando, Florida  32812
Presenter: The Home Improvement Research Institute
Contact: Christina Sacher-Brown

Online registration is closed.
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Sources and Methods for Insights on Home Improvement
2015 HIRI Spring Conference

 Sponsored by










Michele Adams, Chairman



Lie to Me: Do consumers know what they are really thinking?


Understand the problems in measuring consumer stated responses. Learn more about how NeuroScience & NeuroMarketing help assist in better measuring consumer responses. This presentation will help you get smarter; and learn more about what companies are doing to enhance the way we collect consumer & shopper information."

Jason Harris
Senior-Manager of Community & Evangelism, Marketing



 HIRI Social Media Research & Monitoring Your Brands

Besides being a powerful marketing outlet, social media can also be used for meaningful research. In this presentation you will learn how HIRI in 2015 is using social media listening to identify trends in key project areas. This session will also show you how similar tools can be used to track your company’s own presence in this space.


James Gillula, PhD
Managing Director Consulting Services

IHS Global Insight

Home Improvement Size of Market Outlook

Huge swings in the price of oil have created winners and losers across the economic landscape. How is this affecting the market for home improvement products? Will it thwart (or support) the acceleration in overall economic growth that got underway in 2014? This session will provide a review of issues such as these, forecasts for key economic variables, and what it all means to our industry.


John Colias
Advanced Analytics

Rod Carver
Advanced Analytics

Decision Analyst

Big Data, Little Data, Better Data

Isn’t more data always better than less data? Is big data a bandwagon of exaggerated promises or is it here to stay? Does little data based on random sampling, controlled experiments, and/or scientific surveys provide better answers than big data? This introspective debate-style presentation will present arguments from both the big data and the little data perspectives, so that you can make your own conclusions.


David Stevenson, PhD
President & CEO

The Stevenson Company

   Making sense of multiple data sources

The Stevenson Company Market Research illustrates different types of key data available to Research and Insights teams as well as their internal clients. While there are many other sources than those that will be covered, topics will cover a range of pros and cons regarding sources such as: government data, point of sale data, industry association data, internal sales data, and consumer data.

Abbe Will
Research Analyst


Harvard University


Analyzing Home Improvement Trends with the American Housing Survey

The American Housing Survey (AHS) provides comprehensive data on national housing characteristics, including home improvements and repairs and the demographics of homeowners. This presentation will provide a user’s perspective for utilizing the information contained in the AHS to analyze home improvement activity and trends across key demographic, socioeconomic and geographic dimensions.


Mark Michelson
Executive Director


Mobile Marketing Research Association



Mobile Marketing Research A Primer


Mobile marketing research is still a rapidly developing tool. Like all approaches, it has its strengths and weaknesses. Ethical and legal issues also surround this new tool. This presentation will give you good overview of all of these issues and prepare you to consider mobile for appropriate research projects.

Registration Information
Early Registration
Regular Registration
Early Registration
Regular Registration
Before March 20th
After March 20th
Before March 20th
After March 20th
$225 $425 $475

The fee for the conference includes a printed copy of the conference presentations, a continental breakfast and lunch.
  • Travel and other expenses are not included in the registration fee.
  • Cancellations received by March 14th will receive a full refund. After March 14th there are NO REFUNDS.  Substitutions in attendees can be made at any time at no charge.  To ensure a name tag, be sure to contact Christina at CSacher@hiri.org if a substitution is made.

    Printable Brochure - CLICK HERE

    Registration officially closes April 15, 2015.  Any registrations made after that day are not guaranteed receive hand out materials/meals/nametags or be included in the attendee list.

    • General Managers in the Home Improvement Industry
    • Marketing and Sales Managers
    • Financial Analysts
    • Analysts Tracking Trends in the Industry

    • Investment Analysts
    • Product Designers/Developers
    • Market Assessment/Development Strategists
    • Marketing Researchers

    Hotel Information
    Stay on site at the DoubleTree by Hilton for the low rate of $119 per night.  Please reserve your room by clicking here or call the hotel directly at 407-856-0100.  Make sure to tell them you are with the Home Improvement Research Institute to take advantage of this special rate. 

    Complimentary 24 hour transportation to/from the airport is provided.  Parking is also complimentary to guests. Check in is 3:00 pm EST/ Check out is 12:00 PM EST