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2014 Fall Conference
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When: October 16, 2014
8:30 AM
Where: Hyatt Regency O'Hare
9300 Bryn Mawr Avenue
Rosemont, Illinois  60018
Presenter: The Home Improvement Research Institute
Contact: Christina Sacher-Brown

Online registration is closed.
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Managing The Future in Home Improvement
2014 HIRI Fall Conference

Sponsored by



Sarah Catlett, Vice President

The Futures Company

Planning for the Future of Home Improvement

How are consumers' aspirations, desires and needs related to home and home improvement shifting, and how are these shifts likely to shape the home improvement marketplace in the coming years? Building on the foundation of consumer and marketplace insight from the HIRI Future Trends Program, The Futures Company will share the findings of its latest custom research, incorporating qualitative and quantitative insights into five critical consumer trends shaping home improvement: Consumers in Control; The Genuine Article; Making a Difference; Life, Well Lived; and Cultivating Connections. The Futures Company will provide insight into how the home improvement industry can innovate against shifting consumer aspirations and marketplace expectations to create future growth and success.

Joshua Rosenbaum,
Managing Director

RBC Capital Markets
The Economy, Wall Street and Deal-Making: Implications for Home Improvement

Never short on interesting twists and turns, the economy is always in the headlines.  As an important factor in driving the home improvement market, this update on where we are and where we are heading is vitally important to business planning.  In this presentation you will get a fresh perspective on the stock market, economic indicators and deal-making in the home improvement sector -- all in practical, easy-to-understand language from a Wall Street professional.

George Leon,
Sr. Vice President



Probing The Consumer Market – Key Segments

The new HIRI segmentation is based on consumer passion for home improvement and spending behavior. This session will review key insights such as the demographics, interests, purchase behaviors and media habits of “high-passion/high-spending” consumers and other segments. Additional insights are gained when these foundational segments are filtered dynamically by DIY, “green,” retailer-reliant and other dimensions. Attendees will gain a better understanding of the consumer market – and how to approach various customer segments for their businesses.

Michael Bodle, Senior Vice President, Strategic Business Development


Weatherizing the Business" to Meet Consumer Demand & Optimize Sales

Weather has a tremendous impact on the home improvement industry.  Overall weather driven swings the whole industry in the range of 5-10% and weather sensitive categories can be 25% or more.  And, because the weather rarely repeats itself year-after-year, many companies miss sales or incur higher costs (bloated inventories, steeper markdowns) because they are unable to measure the impact and effectively plan from one season to the next.  This session will provide insights on managing these issues including:

  • Measuring & analyzing the impact across geographies, channels and categories.
  • Removing the impact of weather from prior year sales to allow planning from a weather neutral baseline
  • Using weather analytics to align inventories, resources and marketing efforts to lower costs, manage risks and capture additional sales.
 Lynne Thomson, VP Research Direction

TNS Innovation Practice
 Why the time is finally right for the connected home and thoughts on who and what will win it

Since the Jetson’s first flew into Americans’ consciousness in 1962, a step change in home automation has seemed just around the corner. There’s been no lack of investment, but a huge lack of consumer enthusiasm. However, the explosion in the Internet of Things and Google’s $3.2B purchase of Nest suggests that the time is finally right.
Using TNS’s proprietary Innovation Stack analytic approach this presentation will explain how and why the time is right for relevant home automation innovation, how to shape winning offers and handicap players and options.

 Eric Voyer, Vice President

Stevenson - TraQline
Into The Omni-Channel: Shopping Trends In Home Improvement

Research from TraQline will explore retailers’ focus on the Omni-Channel world, looking at cross-conversion rates between store and web, online and offline shopping behaviors, and highlighting the current success and struggles of stores like Amazon, Independent HI retailers, and large HI retailers.

 Suzanne Fanning, President

Word of Mouth Marketing Association
   The Future of Going Social

The tools and techniques have changed, but according to a recent Nielsen study, the consumer conversation holds more power than ever before. In this session, we’ll explore the new research, new technology, new strategies to make your brand or product the most talked about in its category.

Registration Information


Early Registration

Regular Registration


(September 19th)

(after September 19th)

 HIRI Members

The fee for the conference includes a printed copy of the conference presentations, a continental breakfast and lunch.

Travel and other expenses are not included in the registration fee.

Cancellations received by September 20, 2014 will receive a full refund. After September 20, 2014, there are NO REFUNDS. Substitutions in attendees can be made at any time at no charge.
To ensure a name tag, be sure to contact the HIRI office if a substitution is made.


  • General Managers in the Home Improvement Industry
  • Marketing and Sales Managers
  • Financial Analysts
  • Analysts Tracking Trends in the Industry 
  • Investment Analysts
  • Product Designers/Developers
  • Market Assessment/Development Strategists
  • Marketing Researchers 

Hotel Information

HIRI has blocked a limited number of rooms at The Hyatt Regency O’Hare at a group rate of $169.00 per night.

Attendees must reserve their own rooms by September 23, 2014 and identify themselves as being a part of HIRI group to receive the special rate. Any guest room reservation received after the established cut-off date will be accepted on a space and rate available basis. Attendees will settle their account with the hotel individually.

Do not delay in making your reservation as rooms will go quickly

To reserve your room - CLICK HERE