Dear HIRI Member,
We have exciting news about additional research that you
will be receiving as part of your membership.
Ipsos DuraTrend and HIRI have come to an agreement whereby reports will
be issued regularly for 12 product categories.
Please plan to join us for a webinar about these reports on June 26 at
3:00 PM Eastern (more details below).
Each product category report will be issued once every 3
months on a rotating basis. The first
report will be coming out next week.
Here are the categories and their rotation schedule. Once all categories have been reported, the
cycle will be repeated.
Home Comfort & Security
Lawn & Garden
Stationary Benchtop Tools
Supplies for Power Tools
Included in the reports are data on product mix within the
category, retailer share (summary and in detail), overall average selling price
by product, average selling price by retailer, price ranges, seasonality,
retailer share by product and product mix by retailer.
DuraTrend collects additional information (such as by brand)
that HIRI members can purchase at a discount directly from Ipsos.
On June 26 at 3:00 PM Eastern, we will hold an hour long
webinar to cover the following:
An overview of the DuraTrend methodology
The HIRI categories and schedule for report
How to use the information that you will get
Additional DuraTrend information that is collected
& how it can be purchased with a HIRI member discount
Those who register will receive log-in
information prior to the webinar.
We are pleased to be able to offer this enhancement to the
research you get with your HIRI membership.
We hope you will find it valuable.
As always, questions are welcome.
Managing Director, HIRI