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2013 Fall Conference
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2013 HIRI Fall Conference - Changing Home Improvement Attitudes & Behaviors

When: October 16, 2013
8:30 AM CST
Where: The Crowne Plaza Chicago O'Hare Hotel and Conference Center
5440 North River Road
Rosemont, Illinois  60018
United States
Contact: Angie Angel

Online registration is closed.
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Late Registration Available
While the normal registration period closed on October 5, late registration is available through October 11.  Late registrants do not pay more but may not have a handout book at the conference nor a seat at lunch given that counts for both of these have been finalized.  A copy of the handout book will be mailed to you after the conference and a spot at lunch may be available if we have no-shows.  Questions?  Contact Angie Angel at 813-627-6976

2013 HIRI Fall Conference
Changing Home Improvement Attitudes & Behaviors
Sponsored by

J Walker Smith

Executive Chaiman

The Futures Company

A Future Unfolding:  Understanding Tomorrow's Consumer Today

Consumers are looking to move beyond the stagnation of a slow recovery, but they will be doing so with a different view.As old aspirations and rules of thumb feel increasingly irrelevant, consumers have moved from Looking Up, seeking inspiration from those with more, to Looking Down, seeking a way to avoid winding up like those with less. Now and in the future, consumers will approach their lifestyles and the marketplace with a mindset of Slimming Down, from their spending habits and ownership priorities to their intake of information and their circles of connection.

Joshua Rosenbaum

Managing Director
Global Industrial Group


A Wall Street View of the Home Improvement Market and Trends

Economic trends have huge implications for the size and makeup of the home improvement industry.  Behavior is often driven by financial expectations as much as the current reality.  This presentation will provide an understanding the hot economic issues and the mood on Main Street and Wall Street.  You will leave with important insights into the industry’s likely direction and expectations.

David Garcia

National Accounts Manager

The Stevenson Company

Exploring Diversity in Home Improvement Shopping Trends

At the core of successful marketing is understanding your customer and how to address the varying needs of different segments. Using TraQline and TraQline Hispanic surveys, an analysis will explore differences in shopping and buying behaviors for Hispanics and other demographic groups. Brand and Retailer market share and cross shopping behavior will be made, with other comparisons in the area of price paid, Internet behaviors, and other key shopping metrics.

Janine Abmayr

Vice President


The Changing Landscape of Durables and its Impact Home Improvement

Economic changes drive social and cultural changes, including how we shop and spend our money. Using DuraTrend purchase data and Ipsos custom studies, we’ll explore how the Durables landscape has changed in the face of changing economic times. And we’ll explore the impact these changes have had on Home Improvement and Home Improvement’s share of Durables spend.

Lisa Marquis Jackson

Sr. Vice President

John Burns Real Estate Consulting


Clarity on the Housing Recovery

In this session, we’ll share insight on the fundamental drivers affecting both new construction and remodeling segments of the housing industry. Using our proprietary research and forecasting tools, we’ll address issues that are key to your business planning, such as: How is housing changing? Has the rebound occurred too quickly? What is the impact of investors at this stage of the cycle and in the future? What impact will the declining rate of home ownership have going forward? Are consumer intentions shifting – and if so, how? You will leave with a deeper understanding of where we are in the cycle and our thoughts on the future.


George Leon

Senior Vice President

National Analysts Worldwide

Changing Attitudes toward the Home in the First 12 Years of the New

Since the year 2000, events such as 9/11, the housing bubble, the Great Recession and the continuing recovery have profoundly influenced the home improvements industry. But how have they shaped homeowners’ views of the home over time and their willingness to invest in it? What are the implications of these perceptual changes on the future of the industry? Drawing on 12 years of data from the HIRI Product Purchase Tracking Study, trends in attitudes toward resale value, home improvement product purchases, DIY projects and environmentally safe products are examined. Two types of age-specific analyses are presented: 1) trend lines by age groups from 2000-2012, and 2) cohort analyses showing shifts within each group between 2002 and 2012.

Brad Farnsworth


The Farnsworth Group, Inc.

Shifting Perceptions Toward Price in Shopping Behavior

The recession of the past several years resulted in a dramatic shift in both homeowner’s and professional’s level of "price driven” shopping behavior. As the market moves out of the recession, what changes can we expect in these behavior patterns? Based on findings of a study by The Farnsworth Group this presentation will cover price related issues for both homeowners and professionals as: changes can we expect in "price driven” versus "price sensitive” behavior, segmentation of both groups based on price orientation, attitudes toward EDLP versus sales oriented positioning, and the role of price be relative to other store and product positioning attributes. This will be very valuable for those involved in pricing and promotional decisions.


  • Persons in general management roles in the Home Improvement Industry
  • Marketing and sales managers
  • Financial Analysts
  • Analysts Tracking Trends in the Home Improvement Industry

  • Product Designers/Developers
  • Product Managers
  • Market Assessment/Development Strategists
  • Marketing Researchers


Payment is due in full upon registration
The fee for the conference includes a printed copy of the conference presentations, a continental breakfast and lunch.
Travel and other expenses are not included in the registration fee.
Registration cut-off - Friday, October 4, 2013

HIRI Members
HIRI Members
Early Registration by
September 13, 2013
Registration after
September 13, 2013
Early Registration by
September 13, 2013
Registration after
September 13, 2013

Cancellations received by Friday, September 13th get a full refund; after that date, there are no refunds.  Substitutions can be made at any time at no charge.  The ensure a name tag, be sure to contact the HIRI office if a substitution is made.


Crowne Plaza Chicago O'Hare Hotel & conference Center
5440 North River Road, Rosemont, IL 60018
Click Here To Make Your Hotel Reservation

HIRI has a discounted block of rooms at the Crowne Plaza Chicago O'Hare Hotel for the nights of October 14 and 15.  If you are staying in a hotel please take advantage of this discounted price as HIRI needed to commit to a block of rooms to get the lower price.  The hotel is loaceted in Rosemont just 1.5 miles from the O'Hare Airport and there is a 24 hour complimentary shuttle from the airport to the hotel.  For those driving to the conference, see guest parking information below.
When you call to make your reservation, be sure to say "HIRI" or reference "Home Improvement Research Institute Fall Conference" to take advantage of HIRI's group rate of $169.00 per night if you call by September 23rd.  Use your credit card to hold your room.  Rooms are limited, so make your reservation as soon as possible.


The hotel offers self/on-site parking.  All parking is on a first come first serve basis for everyone.  If the lot becomes full, you will be directed to additional public parking garages in the area.  Parking is $5.00 per day for all attendees parking less than 12 hours and $5.00 per day for all overnight guests.  The hotel does not guarantee parking.

For a printable copy of the registration form or to register by fax, please click here