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2012 HIRI Fall Conference - Retailing In Home Improvement 2013 and Beyond
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2012 HIRI Fall Conference

When: October 17, 2012
8:00 AM until 4:00 PM
Where: The Holiday Inn Chicago Mart Plaza
350 North Orleans Street
Chicago, Illinois  60654
United States
Contact: Angie Angel

Online registration is closed.
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 Announcing the 2012 HIRI Fall Conference
Retailing In Home Improvement 2013 and Beyond

The Holiday Inn Chicago Mart Plaza
Chicago, Illinois
October 17, 2012    



  • Home Improvement Future-Forward: Shifts in the HIRI Future Trends and Opportunities for Home Improvement Retail

    Focusing on developments in the HIRI Future Trends Program originally
    launched in 2010, The Futures Company will highlight how the critical
    consumer trends shaping the future of home improvement are evolving
    and what these shifts mean for home improvement retail in particular.
    Based on analysis of Futures Company and HIRI research, the
    refreshed HIRI Future Trends program provides new foresight into how
    the home improvement industry can create and capitalize on
    opportunities for future growth through a richer understanding of the
    complex and dynamic nature of consumer aspirations and expectations.
    This session will also introduce the program's toolkit to help HIRI
    member companies more effectively apply and activate the Future
    Trends insight to drive action across their business.

J. Walker Smith
Executive Chairman
The Futures Company

  • The US Economic Backdrop for Home Improvement : Two Steps Forward, One Step Back... Or is it One Step Forward, One Step Back?

    Are there real signs of improvement in the US housing market? Or will
    Europe continue to threaten to drag everything down? What is the mood
    on Main Street and Wall Street? So many questions that impact the
    home improvement industry. This presentation will address the hottest
    issues facing the economy and the industry from a Wall Street

Joshua Rosenbaum
Managing Director
Global Industrial Group

  • How Do Households in Different Stages of Life Shop, Decide and Purchase Home Improvement Products?

    Stage of life is perhaps the most important influence on how consumersshop, decide and purchase home improvement products and services.Households that are just forming, i.e., recently married young couples,are faced with acquiring products for the first time and differ in how theythink, behave and spend, from households that have or may beemptying their nest and have made these types of decisions multipletimes. This presentation will show how the progression through stages oflife for a household influences shopping, choices and spending on home
    improvement products.

Robert Tancula
Vice-President - Market Analysis
Stevenson Company

  • Technology Forcing Change In Home Improvement Retailing

    Traditionally a laggard in technology adoption, the Home ImprovementRetail industry is beginning to be buffeted by the winds of technologychange. The way customers shop and the way the retailers and theirmanufacturing partners go to market is starting to evolve. This
    presentation will address the emerging technologies now influencing shoppers, retailers and manufacturers including technologies to improvesales floor productivity, display uptime, point of sale insights, consumershopping and usage data capture, engagement on social media andecommerce. In addition to covering real world examples, likely future
    directions will be discussed.

Winston Ledet
Chief Operating Officer & Partner
Premium Retail Solutions

  • A New Era for Home Improvement Retailers

    The current environment is having major influences on homeimprovement retailers' strategies. This presentation will cover thechanges that are being made as viewed from a Wall Street perspective.Not only will this provide a unique perspective on what is happening, itwill also discuss investor expectations and how they may actually drive
    retailer behavior.

David Gober
Executive Director
Retail Hardlines Industry
Morgan Stanley

  • Looking Backwards To Understand The Future - Lessons Learned From a Historical Review of Home Improvement Retailing

    "Those that fail to learn from history are doomed to repeat it” is an oftenheard phrase. Nonetheless, many do not understand the history ofretailing in our industry. This presentation will explore the evolution andrevolution of home improvement retailing, including a long-termexamination of the dramatically changing Home Channel News IndustryScoreboard Series and what it means for the distribution of home
    improvement products today and in the future.

Ken Clark
Editor in Cheif
Home Channel News

  • Home Improvement Retailing 2013 and Beyond:  Seizing Opportunities in a Trandforming Market

    As home improvement projects have shifted from high-priced remodelsto smaller fix-ups, and as smartphones and iPads reshape the shoppingprocess, DIY retailers have had to build up new models for reachingshoppers as the traditional home improvement store model has becomefar less productive.How are home improvement retailers capitalizing on these fundamentalhousing and technological changes? Kantar Retail senior analyst LauraKennedy will assess the competitive landscape for home improvement inthis environment, with a focus on research from Kantar RETAIL'sShopperScape® survey to deliver key insights on how the core homeimprovement shopper base is changing, particularly as Gen Y maturesand Boomers trim financial expectations. Find out where the
    opportunities lie in this rapidly evolving, but exciting, market.

Laura Kennedy
Senior Analyst
Kantar Retail







- General managers in the Home Improvement Industry

- Investment Analysts

- Marketing and Sales managers

- Product Designers/Developers

- Financial Analysts

- Market Assessment/Development Strategists

- Analysts Tracking Trends in the Industry

- Marketing Researchers 


HIRI Members


Early Registration

by Sept 14

Registration after

Sept 14

Early Registration

by Sept 14

Registration after

Sept 14





- The fee for the conference includes a printed copy of the conference presentations, a continental breakfast and lunch.

- Travel and other expenses are not included in this registration fee.


Holiday Inn Chicago Mart Plaza 350 North Orleans Street, Chicago, IL  60654

Hotel Registration - Call the hotel between 7 a.m. – 5 p.m. directly at: 312-836-5000


HIRI has committed to a block of rooms at the Holiday Inn Chicago Mart Plaza for the nights of October 16th. The hotel is located in Chicago near the River North neighborhood, an area with the most shopping and dining near downtown. See guest parking information below.


When you call to make your reservation, be sure to say ‘HIRI,’ or reference ‘Home Improvement Research Institute Fall Conference’ to take advantage of HIRI’s group rate of $209.00 per night if you call by September 25th. Use your credit card to hold your room. Rooms are limited, so make your reservation as soon as possible.

Parking - The parking fee is $39.00 for self-parking per day ($20.00 for local attendees) – Please take your ticket to the Hotel Front Desk for payment and validation.  Pricing applies when purchased at the front desk. 
Unlimited in and out only applies to self-park. 
*** Overflow parking garages will not honor the hotel’s parking rates. 
Rates at the overflow parking garages are the current rates posted at the garage. If parking in an overflow garage, you are required to pay at the garage.